Research
April 28, 2016
Burberry Snapchat campaign in progress
By Sarah Jones
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
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","iv":"348e40ef57c1f15151427b45251e4a90","s":"4ee049588af69948"}
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