Luxury Daily
The authority in luxury news.
March 3, 2026
  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Rolls-Royce Black Badge turns 10
  3. Explora Journeys invites travelers to rethink sea experiences
  4. Gucci drops see-now, buy-now Primavera edit
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Mercedes-Benz highlights 140 years of automotive progress
  7. Silversea previews five signature spaces within The Cormorant at 55 South
  8. Loro Piana reveals window displays at Bergdorf Goodman
  9. ‘Art of the Desk’ centers new content from Montblanc
  10. Luxury Unfiltered: The real reason luxury brands fail
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury brands hope to attract affluent art enthusiasts in Miami

December 6, 2017

BMW's Franchise Freedom created by Studio Drift. Image credit: BMW

 

By Brielle Jaekel

The 2017 edition of Art Basel Miami Beach is seeing luxury players such as Hennessy, NetJets and BMW flock to the international art festival to flex their muscles as brands invested heavily in the art world.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Rolls-Royce Black Badge turns 10
  3. Explora Journeys invites travelers to rethink sea experiences
  4. Gucci drops see-now, buy-now Primavera edit
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Mercedes-Benz highlights 140 years of automotive progress
  7. Silversea previews five signature spaces within The Cormorant at 55 South
  8. Loro Piana reveals window displays at Bergdorf Goodman
  9. ‘Art of the Desk’ centers new content from Montblanc
  10. Luxury Unfiltered: The real reason luxury brands fail
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Chanel returns to roots for J12 watch campaign
‘Art of the Desk’ centers new content from Montblanc
Follow @LuxuryDaily for the latest in luxury news

Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South