Marketing
December 6, 2017
BMW's Franchise Freedom created by Studio Drift. Image credit: BMW
By Brielle Jaekel
The 2017 edition of Art Basel Miami Beach is seeing luxury players such as Hennessy, NetJets and BMW flock to the international art festival to flex their muscles as brands invested heavily in the art world.
{"ct":"rALNSoNcKeoJ6TuLrhKWdxCuGHPmkeBj3TAwAci87JTIavD3yOPeeS\/t3maB+oOnqbxzvzTnb1zb\/Wi6j6Zgu8nErGMdO0zv2O0godvEVPSvxOiO\/w5KKBZokwfcS2HNOgIsI3XQktx290ExdEebhVkisLNCQfrRmbx4AT0ItKYj5lyY2Fa6aO4\/K2rgbUfWy+7C9LuClV+\/TmN5F99fxRvbms35PVYt10XlOmxscCpTyO8Rzyni7TTOHlz5OenGyyTecVLE8E6JE4yGnsrqJwg0MFXqfQ2V39d25D4rdwPZzMIIIbIxOX26Mj8CQeFsmQVo\/rLZSNglhEO44UcBnSz4\/kb2\/b6tSEFPvBYtVxn3SOJIQfDIF\/dRdQudRojSPWF2hnRqCm0yOnC2x48n0pJYEMrU8QApHSTnFsUq1aVEZWYHePwdYM23qth7lL4BdcHvWQPgXMJ9GRUgSiT2m5iI3u5b3YBROZpuZTV0grGRS2FXa3pm2A0vuzRKjPyOeNrUFj3Gu\/Jufuitpqy5wUCq9SrP3ezYQ4HfNAsqeE8XICNOXA7n1FylMfO6zYVXgog5TGjEenFIWM97sENxRWhf7lmsKOyjCZDbioiPhhkk1BctaoLIL5J7esOMW3LtjxXild3mGzyM9sjQx5P6hB\/+2ygkYZrr+iM7\/Qtt2tTZdJuaECzOQfP1MEbQbQN9SeL89cXZfG1IcCfU\/aXfhMhRHRwpaZbgc8kurFQArnWON7SxathjpYFK1eRYZInA4Vnu0GM6u7hb8dpetJ9BpVWyh2d\/e+fRwuVDkCtp6aPKMsNyv\/kfyiOVMGhsRt+FPunA6TCzmBXsElR6FmMz9oK\/5yVyQSP2W\/8\/J8LrhTEfPkXEN6MQzd4s\/pAGhI2VP\/qvaikCHR2FBvQ8Y62uN9r9D6wHyWNexbxVWF7TS3PNLVBgDCwHv+cdLPpEkI2yrpZOaqBLNXxzqHfEoTrTEO+KTXe5RSG8rrPpmy1+UgrlKhvZ7IQPi5Ep8FcohFArvRrE3LVPNYhIUXICz\/SkF9x\/r6+VljFHIUWq4z722mdg1jXNMYQsGzWehVhsH1uX7Y86QumJ\/ii88ANLBoqxgZECifuPchft5zfpp\/xN0G\/POSc+klNtiPTrglgrOSt3JdccfLqG9NpEWx\/DAYkfY9WVukwMU\/jAuWLzv3WqZiSkwQlAkzamHyZGaR7IQSpr0s5UbLjNOiX10w9ucjQiQrvM8ukH0BHC\/KH8T1OzTZzrqrRgo1+vU2lmMJphpHqRZTIzQVUULGCBM8mtR8SPG1\/HGZis2LU4OrIybf\/G00WhO1b3LZH0YaNvybIComBw09yNISeRTgCvUDt\/Bfg8AwU1QfsG0+PDHsaXNGvWPTLuFlkrojDlnuuc2hHh91KvwF9m\/8ROSiCOGwQCTqNaoXwDIE0IgzaTHR6UkjlCbLMwMTMno5gLlKpkbg8WUPLK+Vu+zBgJMDq2+TgU\/YnaLe1FDRwNQXzOhP9FUagfR7Tdgnka8L3krPu2KyLC5QnSLmHjXCvgLV8Jvso1oEPXMP+HycK2\/n\/f89n+YlUUVw3DDj4Ixsk6Gk6n1Hc0doZXEOFkpiPoHv3e77MoRyxAukAvfm81Hu1JbUd9L0uajVd5mU9ohOzLLIQW6Tjh\/2l5VzZfEDHLyc5Au7aGXnMLQvZ7rrqYlm\/n9XXGAZAsuvXvuQhAEbg7kF38GiJ0rcM9WpwNPkFR45sdr5TZsFmLFKrxUPeXdc7H0Mh91VIxRTfVFl05\/zdnGy4G4MsJ0kwrRzAWwKsa2JRE1ditzbMfuJVYFmG01Y8eAjU6ms\/Q3O\/Xi11TKrizTD7AQDsveFt3\/3jtqW7GGDYrWBm0SIcadVKCFK65vYikVwJufrza9CzBj4qpAqyuzObyQEIbD0rQ9GrL++YFj7Mvi2s69veHzJSTxaWLqdJW\/YuFSrE20AfvWW2+AsbLa4uGaQqXor1JNYjBeucX+hj9eMijxTmCprRsTSZ7GPEs2oGXhrIFJv\/tBECfezfh2oQ8GM6kEZQrFU1cqFrGJ3mZbD6DxBjn9OHi7tgZub6ciWBX3DqxHzaNFJOXYy9iBhCgJapQw97uC3DrG8FD\/cBvb2sGGviEoS9dOgrGZSrkk0UKNbgXuxZa3XGQiLGxtp9IZO+AiCs+4st1HDeXznXEHzwt5yT8VTO84f+TzZ6TSoZNFthN0vPpugY0t39r9AEHhQyAmHi3vIxO8SVjJoM2BoPTSKf1pfXsTBTCtjYwgYSKeKD5gJ3SDVJ\/vhuMhqkLTCSXApaUbGL3SylTXH10Q8dmweCnn6FUE2KwF6HoaO8\/3NOXoHrrXIjWvFQjwKHXl14tYT31SyUTTObLbTfzvH6IrdBlG2NgbpbXNijcQc6cYWEdoDzlPdgz\/RqHxy979WkRUcn\/69n+0URTssT1JiRjTSDhnxQjcGV0gw0FbDZBF7EJKGQxQ0qnzYEm5\/tyZbUTPWIDwcTHUr3j2dlkTXjPWOI9naAUK6oOiOkkgue3EaW\/SRDUel9etaacz173j+2AZld6IosLP4YlqFtB\/wEYWMLVTZPSV2ADLoE8NNVTcBlM7S1EmnE4mAJf+CNd9pK94HQ0IHiI854O7Kb1TZMahCA1+lWPMCd0AkqjO3tv+FLFIkupJi6KZ9xM5YBpuANse5kLOETeh62ELf6YR9mj2tmlL5OUp4CuOf+cbUr\/O0sMxgwL6c8QRAJ\/GpDJCILAfQ6vrEle1\/kxKoLbkSWLgGwhRw9sqvNFzt4ftskc8WRxBO3Mo5bB1KXAbDh\/9FxHebSqVHlAgE\/jy2XaCpA0yXDym6KnXUIpSFxodU4MC12SoYthX05ThXSjyiCDUIXhYBVyLLSxYtVp1WAqOHnN0mlqIf\/3LQuXmquSpvRymqMUOE2hEfjIx+eJoYX4GXKWuQhwWbpzqozxW9G4Uhzpz17RFzZmzdg00gNTYVux4koh8V+BYGzDAIjV2zfYg1XEMKQnuBS+u4cVdedv+P9IVc9RNqY3LRkmxqWhq2stj0rzF1UqdiqFmNx9ByxYZZwxd460nkId1BJq21ipg+9HzovLBCeKYdky4mi1FbQsfE9d6EBKLfHJ44dcJ1s6KEgUNRxAO5zXfudVPDtC\/bp7FuAedzZX3\/qXPawSunFJQ3AGbd2ghylz3GfY+fHjv3U4gvaD1ZBRZbOGKyH0PE+JZyvMKIcGwawHSsEgMstRRgUqmEVOrIqcVABBSgRlAepHfle1rl8b705cTh\/Gvvdf+ybwJihMfxQji5uGGQccdtIdMpuTkuTHb2SNzjwPxrJKYiSZE\/6+EhX2fnkMv1QYugADarBA3Fz9osGaS4sFci\/aRUQKWOLjoLLdRtn2QY5\/1xqlSe7R34kyih0rG8MifNd\/ZtnRUeddQA60O6JGYqH9FOJQN7wwUOaEYe7pKw1c6DpokG8kHtJVMq2tOMWoDkUvDYt+3BBfkU7caeAgHvK7SwqWrM19vVNQuzFr73MAQ5fLzBHyWdEvZ0AXvjszI1jyazg1XN0TJkC9UePtgvlxd0ZiPCNCjtSvh9GZjHbrBH7ZQ6K6Rp5HV9H28unjuKgxs1Ga6FbFEwQ19MLEUgnNsltodRaQBvk6DyZ3VgM3md6bQPURxU3+nMcE6lMx6+ykAYipYSEMHZkmOphLYBXEc3DquZgbCJJH6xZdQRzypZwsd5nNPpQA62mpI0QfgrmxFoRM1cyo4pOQ96lM\/OUuGyiHAzf0trtJQ023NY+PR\/T8DsJZfACf4qC\/zl\/IGpynnrdq0qYsf2pJnugdAXYfa09TeSKCNdUI1lWLDs6TJVWbzHwexa4J6kEJthDZXeSsbfMt5mZs7Imcnz3EFXsuiT4zTyky92BEOq6\/xeqU1SK0zdr7k5KQDNvYErNY5nxd4mRlVyRt0QDpiAxYLxRxPC7BnNeIj7a+OXybJDX7zF6Ye4oe2Jioqa7wJkf76JdVTpjnV+Owu0QbDLMIkAvTVz2KFzvmrt\/FqDnlvXg1fsgWk8HrG\/oCuS4mFbRaAoPsKoL2BO+fIBelqSOiIocWKRLEu7eUHt1RY362qsdjus4MYqdGUVJg7tH0sqOHOuozb1rMriJN70NL6PUVll+B1GDXc+AzGiok8lKWOWp55exWincjpfJk2TXfLa6gfH+F3+AeSeD\/pOTa9rVkMeqYwvC82ye7ItCFRP4P3CwsWoMhQ6ijVXbpfZIWJoggcoQOJYzMQMX8X1zPx0n3d6UO\/xtixMEYu5Uq+xILhS9owUBnxFHnJ8bBOrhusGNMKv1UASG8CqKuK9kFZuU\/n8QEERTiY7Y8HWD6wAwWwau1vTXL1gcB7Ircu+E8hxDZE2WhKzsgrARcX989fbeTzhGRmGvBF6NvVQwHWxwrUqd+XBqPQb2iY+R5q2u7KD\/3425dHiZrsHLBL7xWviJKzq0j68jBa+\/pZB1wU2B+kJ9ZrG8jiP4YWOfHqwarmITRKH0biu24UL3vruttDfF76LTxHakm7DJg\/hpeeCG+fXTQHA1UKIyqCBkL2rvxK090n9Isx1GUMiXjV5s\/QPMWZrYCUi2SGipP2H2LuA7+jWmm+hS8DtrHDEJZWySlUkgwwk9EOomciy2XS7tXyt9IvdsMjYC7GaWqsy\/JxR8holMri0mV5tQjWzu6sqW\/wOFMRNEWyAtFxl9ddfqnO5HzWv8EV4yjghRb7PJgRFf25mm2lnJb809ZniKuzPEq1oi8OgmeeAH7e1mKZaz9lpbM2F+cLBngtSYeh2G0KTKmiJNinSW4zz0jnsiwLAdocd7jNHnjLaPlMYnnyVOWCn\/CJKds4XeLsZTppaPQzstQXF0WEpPZil6M4h7kjgTif2hMZBorw\/uOhQwBn1BPQ1G0yyTJHaDF2nRDliOwCp8UYiMAN06z4ENko15x45VMkXZtTcaDF+d\/5\/icgCjhcBtfJOk3kIYARKIP63EKjyoWp8OhS\/jn8986SRyqaRXi6CwtJuZl5F1fcRSWz6SB5HESmkfggokOZPLXglGqS6VD6emipNqrZP7KaxOJqqFc29L\/U2NTeoOuNugdwHjUV91yek8faWaZRfV33xn5m5NWKioLir40zIVF1++4OeORfGCNDzojuw8LVgSyKY\/HLOGG6J3IxnvB2SLr\/bJ+cRV0+ZLaqQsiv3G\/hNzHbKXtkqw+623uisoltLdzWUuijw2ahRmSNRDCdehLwkMPUgITNEl+VCug3iNDZRMrucOVJSf6nbKhtNYsZ\/+dOutNoabmm37l+CX\/v6Lnt6b\/mH62VtvcTB8h\/7WpWiIU6w\/o9FFEIr3qJJLW0itrtkkx1s5U5pq5GxYJFpXxIeg5idiU1ZnCyq9CqL9eFBex2QbdtqKI2TlYQJ4uMUuCV\/OoU3XrnKG7lecuk747MH+52MTbMAdpVhoYA\/x2rw5\/jaS0K7T\/KdWLZ+7gXC3Q9ihKkUauFeocAmCzFJQyTv+2MLL04FTWo1fllWOqVNSTqdLbGMRUag93fjW2CZRW1OnIyMr2IlFX\/QVYTAasm1i4dq3VoqqJuZ3evP4Rwegznib0NoEv\/TXYXwlal4oJ6YZL0oHf+MQ2PMiIVq+fW9A6CDTc2Itar0V5jHAco62uUtGE3kh2NxnlOsfRFXltfB40kTy5gGOneluyJKg9ImAXRRAeckfK0dD3x0HnlbOlgPSD51OjAKwVMQkyuuPjYSpNgWzIBTatn7AMuNQJeNtVDwYAR2qbvDz9Cdj4z+o6+izjCSqmMaK\/62Fa04Urikh\/NmUYSuPglqakPvdlGEN3qUesypNnLlC\/y77zBqKuO9gPLhChVEn9+Qygnn0gxZUWmNwwPgbjrww=","iv":"fc2c4bbc95ad09c890cb28a0907732ae","s":"e46ea784a56e519c"}
Share your thoughts. Click here