Marketing
December 6, 2017
BMW's Franchise Freedom created by Studio Drift. Image credit: BMW
By Brielle Jaekel
The 2017 edition of Art Basel Miami Beach is seeing luxury players such as Hennessy, NetJets and BMW flock to the international art festival to flex their muscles as brands invested heavily in the art world.
{"ct":"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","iv":"2ead224103371bf140bb014b93b39bd9","s":"81604a853e0f9dfb"}
Share your thoughts. Click here