Marketing
November 11, 2019
Neiman Marcus is promoting Singles' Day. Image credit: Neiman Marcus
By Sarah Jones
In honor of the shopping holiday Singles’ Day, luxury marketers including Neiman Marcus and Dior are encouraging consumers to treat themselves.
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t4Gpb4wl5z7u+kFZ5xQq+F5IjJ293xtgBW\/WPLPHm\/5NTsh3uLCnlNM+0HzOQnHmz5eVLbsaYBYqvvXPlY2jGKpIyFRFvyAuI7Z\/gC12MNT\/dm00Q0BEX10Qjm0KQGWpZf889KUVfn\/ZVY2FwQhn2sUlM3MEt1TVw7t3aA\/9XNs+0v68f82XestE8Sv4tqpV2c5Zq9n1KdMmd7mN9FUtXaROO+1ftDyRt\/8YT\/GSWiX\/MCfbxM4B3uOBCJstxD6CB6ogs7FgMtqWgPeicmv+ZkQJ+33GTvBVGo1ZpvkVI9A8KbA9PmADhKsjjZGycCwZoyaZ0f3GCU7qnMKaJT3CquKh61RJUS2LZ4e\/BhoBFTesbThkRNTGB0vEK07mxYSm+uYgXBI6yYkqLKe+lm+4TUff\/thYNwuZBtvAlQHxrrBwp+kegiNJgQEgInK9c4kIwwTlkEvajlcJHFnwb5dwPLzIvPlRgNH4Ta\/aw+AEZXYAiA4y9sgbajupA1d7iT6ppO7Uy\/qFmbZlI19xPlUcuW1FdVe\/oQAHt8L+eNo8gSUS7AK2LRjt+b9s9jGZkW84XvpJcc8IP5gzbBCVQmTEvfDxTHbhz7sGIs0ilnpqd1pIn2Sc9S+TAJv1ivk+5vzdhNT2uTT0zZFGs+YogG9QGNmV73Li3W7DJAjWBFybRZrsG8\/15ceaFb1Vmo2oAuwENpNR6JbV1E\/k5Flvl4LKL+XlDfhePvQaDN3RoAstyQw6SUiDbF4wqDmZYfkUblwH6TDzFsuRQTfj7LEJdN9leq7D+Zx6vedut6rQtsyMEbjiG0wePYzRsOzlPTo6YTUNU\/KZhbiEjeSSmFCbogYgDxbxZHECbSFnZ9fGQovJMfbq9WJ4PiPup229U4E2YRges\/M7Ro8v82+r0mCU5G6KUULtlNg0DDfXbsZaTQSL6GHnOoyZbKeuQxnOAHM9M0FLZbdwYu0xZfSgMDVRhHyAMDz3TQ1qtdTIIKOJUOgR\/Is1\/IG\/hLULIVq4KoYFAA3XZkeVckFs6nZCDKcwfXmfMsly0lpmq\/e0bfiNould\/42RqTB9mgaJ4RmJkloGvkmGx5I\/Pg4GyQlXg2bwvFfNqEQDxhUY+mHa5SFKVkhKaRGx7dltOTjb9ejyAaPMkwiFobAxGhCS7oBcsF+cMc4iRUAokz2Iq2xtCV8aZVHzEWKi9cMx5v+BX4DoBv3QCXCxiDOB9l\/mohDPwyDO0X9E\/JI\/v61WR\/HvTDKn74\/TzOwEhljCWLYGz7Wa1u28NzCgNLWsYRNy7BxBu9YR1emJYVH\/T89QbrdyZlNM81VQ\/DlSfn2xsWHf8Gy4ZiMWvZxS9MjtO1Tm642pyHVeWFOXHAMj\/irQTzsyl\/x+VN3afnGRhfBMuXWV\/uoC5PpDjsi9EYvkiodYd+9vPggs52tO98G5Ipw78uQS3mDvtISDPCyuYaXDfbyzANn4LLj\/wn2javZPPP5H0u3Xc3gLkkTSu5Qpl4unhXoWy7XW6LjQZ99umqu1luyycmYt9rG2rDymDl2RGHQYBn9XSaQ1ERbfP8qsgiBgxVrxCcexjgnqo8uA18aThP46QJ+rLCSHUEnilH+0untYWxTfNjXoIKFvDoJWuIF3pLPXV6oeX4pP4i6YbqzLssDdnKcZETf+roEl78xUB56wyFhGos0\/qHbwRd0vq9Ti9N9IRtcL8+teZYmtQjn1dEHd4BXYllY8LdAFYp2EJCg5GOEB4Y5X2cc02cJ4bbR6UrQ+60UIS9wd5ZrlRtXvAIiN7M7KomfQKvCGS+fH+my+\/UtmQmVi0agPIr1lC6oZGOLEaxr2PqkkFoxN07sdUrsq7qQ6yruGnIl6V+LAOkzz9T8oogL3nz2GWsAQ8\/9J9UxY7Z9dT4I4+qpRS7cp\/2UhUdtrIzaVSaeZB+20Q8i31jQxoBUCbzft8cQh9BgrklmitxzdCRKsuiFsdzViAhS43CceKP\/4qtrcDlqY1YVDFviMU9142iHHM07WXgzi4+lgAFtDhHhZrOMJ2ACLWGK3pYDYzEnxeO5ilh99QBz9+xII07LCtew1O4R3VahoAS\/pOQAzWqJKKByrz3fO\/0aTr36fTZIpVZQC5CEgyups76zbunX0YPAJ2qgfMTGhss4HDRjbGrGrFzrEmJpnv0lnTTMbeY5y+M6XA6ynMJAS3OPEWDJhAbzMral7xIcy1iADJB64P4YpLrjpQYQO1V5v8wvDQdCignj6BbNb0jJoezRkQP9iK6j2gROJlESEyV72h6Zk8ze9sPDbwogRRqbaz4qWJvv2c3E+FcfNIS\/PDBRI0VcleO\/bR00FBYZDzooAI6JkvHJ4TVVAzLi9IvLJYDCUMO\/nbgT\/VEJhV0dri6FB+vBlgwPm08JMUd1+3zU\/kMk0UNH8mtAuHAGOgeVmzjGghSxd9zSJ7tChkIoPdE0M+cz9RdNfppD9Qd76zwGkrD0FNj+XXTc2bpmSF5UtSbJ042Yn3z4LCJuWwCFSB\/pVtIr559FK1HYO2aQAKXPE0Ofo1mYRl0ovggXUVRFs3+xRIu6KSUwTCYGBzazw\/ZVguWNUtnTbfr+z04\/zaxEWObtPdIwWRoS4HO\/VqoGopToHe4+FUmiWDt3sA2GtzFvVxA6rV9tFtrrCLSBcFexnn70+w2OfFb7eVKq2Cp0KqUiTl1JxHeLKZhTiXr5sL6ihlyv0E0yWCbU0sNmxpFFMK\/tVb6JjgH7Lwx1STlYyvnMVcWUMII9bCoceRwjEHBb4VZXAiJbVcF+ksvgoRq8Z1CYJxEaRn7kCnqI2pmOdj43N\/t8cQhbm+CRnhxSATGLRD5PjSenW+TWwRlVbNU9WUpDOS00hWkITYfTSfEBh6RM+euHlYEywnIXK5ZQUC04cu8tXX3MnmC5uX+TjUprxSBxBgMJyZVNKq47qiAnxp2N9Rc3GOhE5PIZjAjZ4COPE+COk0fUfh\/4MwvFgVmyp7BFOG3\/ZWNBLFdfLnnhExM7EKisI4eOyzDo76lf2BOXNlwaI1\/o8IfsgJVCqK9\/RwJZ6cnSUche2Y\/8G5BwCGODI0LCnUgpHrRNa5kW0PF\/saWD7fFeLdvi7VMndWWFODOxxU1GwYuUDlzioC9KiJjhHPnOHoZcop43IXaoifB\/OxZ7zpx\/9eKMkyiRMRIEy3BxPY8cCWqg2cwuAunCcbJfzx0DMGT2\/sgFaiuhQtARDxRzQUPu38YWbNbtweANwI6Boi+8RjZvKhMWDosjV+bvrFwUT7dZNAPW8DhcyQn8LMkd2UjHss0D2pFNTgDNvkhahGoq8rR10DNI7IarpkLontrv9GevJlFJpOQ2ZxZGbZYLClHmdwySdAUbw8BY5UxBdmsEt+EvJP0cAUno8lUQI6N+hMxwMt5tT\/QOpgkI03cgPGxbPZ+c7Gdnl6MgllkU7IUPO\/tL23g2DM7M7+DH4cuHTzYg467RCgPioTIN+rqblvtqP9vcrtyHj\/TINDJ9DTP0mr6mibm2IiFKRwR295Yi5H9IwUvXNQY\/q82V7FBKzhS1ZZwwWvD2ulquytYsNoLyMqg1wywj7ESOIug6bg1iPa3I172wB+Pij39WqzYEDsMnkN5d8KAhXgfaA\/Odsqw3Oxbw+RkeC+93ieS+JVhKiMUCQ+4Oqb8gxxBUBvjnPdRXnihgdNR0BULjxARoRuyPax\/VR1lIHAULc+O2TTIT3AsrRprRAnBJUSL02TUUd+eODsNkULgsghu2thZAYswJYfWU5JHthoEPllbud7BgmrOUnVFe1Cdp8UPa4ZRZxsh40jMla0hYNcDIliAAuFpI8hB0xRJYtGMnLUdIeHUb\/6uc8BDjv8gZdLmf1EBKHlk5UC+vMTVTWIc6eU4StXl9SdxvQAf9ptoA6f3zP4oqE9J4olJcx+VICJBG2sWQWCndsUQVLz9OjrmMfbxnYyeM0EKcS3XV2YxRcjHwUMJFDefJAoWmJXRd0xnYbjSok92M81JzZu3VKwJEJr\/XFLnw2uQDQWspPq92s17oKNg28blZOldnD7kSiaoW+Ox2cJRU+9thRvexrXEOyoSKd9AYcDzxxa1\/TwYVp+06e+\/XmhRN6WcpsmTStyCqevWHbWWFl3YB1xbKi47A1C8lwJorrJGKlGn463ENXx3c2Hy2BD8YtLpA7gMJ+uF\/WjbT2JpOd9CsvwDxcdtUhIjhGbMB5uAwF\/MpqMzFbgXlknZTfcNODqLQIlpE2eK2RrAsDOhqM4XmRKpl380rqeueob2D9G\/+XvlOumqK\/HrccoyXURQj3Gmcn8JAUdMLay2FmCOnhZdFMNmC2CGkavOmF5tGDeTMb6Evd6U0XxZx\/Q0y0g\/\/6+7hG1LIhEudhzNvQxLuwd4is5OTW4EuJBi1b7Lea4V8vdiViELYkTvw+lTYyao04VUbal5BNrsldIEyNYF3N44FsqwnZzJ5U0ibkeq9dj3Sb3o9Os2R4Osuog8Il6Q9fUnJav70khvsYKQ3P233UY6XN\/MZjSc7vOyfk57oE02q8UG8BR7\/kRfZC1\/nFpnIE0sUpwJqHMXQ6XmXZIpeoKJLFfsw7axHudrFcf83QV42U3GeFKbaSBOiqeCtxYfBVjvjpMhruSPNnALVMeC00QnYijEydppGBpX2col\/5v67oGGAxA4TzCBOSrtaV+sIgTZnl3oBUuzZ5sRxZ9aYKCSzoHwBIWW1MQcjm7L9\/KNIDyD5YVoDo4p0D2WEYUacKOvFleDveqNhWVfLEE0yDzgd3\/LACu3sMMAx1e4LxSrElgUnIfi4hk5EazkQT6bTiUFnD5QW3uhyYuAOZZ4AcnzqKGOV6AUTMdq7oLUtfou6HiozW77uTWXGMqfYjsNxRGJJtnaFNwJ3E05H6JJ3G9bzmBznrZDleDkB7fdTaqFqERjDGnGSRK\/+3Qg0VbEnYdUZbGZkA7UDq3uU1lnEiyZTODO6LqNwbihVFPWyNfHXga6Bp209DJanftvu41G4k\/D66Gev0aTFwiG+qp0P0pl5mh6PI8\/PL9XpmTkBQ0nWo1yRHwg9faY\/LoNAT4wq7NKnJxfAbdtPXf+w6eNnjrBaMM+iL9gIk6HpD33CGPFin72JFx+9r81Ut2nL2owzZ6HNwLj8RUC58agRGbIr\/hihWQ7X+iCHjFRvEnA0eBEVgSArvl5r1UtMq2wX1NSIJmDc9NG\/3HFQqiHrZwkbLEigbMyg+jl5hkGZKYPpDez09A00cNrW\/nRz8Q8BmlrC8P5ZOQ7FeDQtkZJYQ+Gf0gcUi9zAxt48kPowIF3lDB2kT0t4PyMIcXblS5FgDczRgK1hhHCLU4mNwCh1zNq+MtoXZ0CRkEHZVNK5qdzPt+8MS\/\/Kg4redWiB1QP3vWfDJ1YtNTv6YIsRcGV0K3OF8VPWr0CBiSQVpPOzDqjlElHmo7qOoD0SJr2WBqBAm5abbncJc014SIRXwdSOck5xn\/G2Virz\/xsIqxKLZDKV5GGNox+RTI0lI85xRyB2dh9EKZwkXuJ8rg41c+Rw6rcNX\/EnFZSXeY6H2+tSrviH0Wz6VQacOoTpEkEZPeSPvi8hia+b+xrIa7amLGjT3PpYIV+BwGsL9Dy7Sq3AYSmrH0Yq\/G7LiDUydFJYjkVfZu6LmzigLobpVCePuMQV1TrZCLr2EwN1nxn2h6hEXyoKBDEwq1fK6P2CHdFDMrQr6DPD6CNO2hdFuA3XF\/cZPo7KHp98D7c45qxiRXR5oNheOYwERCFW4oJgmYApCzGNUPEAmOL0bjRKfemg3WnUQ29dwKbUtZK\/YU1WIwelhv3zeIhE+NDi1Imc71w53DmQWmOW93HZjUjNE\/\/CVUYmJzEU8qQyE12Y4D1oF4Z6MRDLn0At53\/8Yn9CyPNbRh85iyOwAMQvtxNfcquHp+3QrKHLDR106KxVl9mpGAFlFg8OwFQg7\/vPpoPG\/7Z+jNHuf3WuAz7gz67rx+DtjmVYuTLy1AWPrbtUIaPv2cL9DbcRiLSOhuYE7JQz5xsRbHXfwKXuK2825haPXbDcs15EP0M8atV+Nr4KZeQRNDPt0aMaOD2Virrlo4deNjX863GHvY2efYDKwcwCtYMIXDUcLKQLG48dSYlKQxDBPwJTsGhkx+FOr2efYyX6XYOiHRgtXUWfZyXtaqfXmR1mZR5YgrxdeMVPbwP5iws7Zx3M\/Lw+dm7NPJU6ymMXzAoVK2UQD1KUnJqnfZMeM3315SSsj+lRwzUSabIGascnkQEROAEpY3l7vGEZtq1s2FbZ1onmlZcXEGWrnBuH+NGRPZ1V7ZBqC9kJ2V+X6pel4o7rTzFZiwXBd3DFcp5N69IE0mdXtY3mYpBApLd0GGgzbcrWyrQRtmYyll7\/IibZMwDRAds17Droh8pV+h\/YXXKVIt\/Mi9nUzgzIo5RkNCXVV85x\/Wdf0egVc01W5rvJH6xY0REI0kXoh57xYspvEy+2tG5yqgXsO9ZTf8JN7\/Gepg2KBg1eJGki4kKOpES5HOtfEcwJho5HH4YVuAzf4J2+\/1IjhSBS7RmM+vL3XBnkPfy7Tu3gNxjDGmAmhs2JwgZeTru7rQWn2u5zDOEnCXyrWu35oJR942mGoygeGgu23P327\/3pWUkNlqVdwkplJ7PVMxO4uxWPFKzPk23P74LT9SdOX3+wwHZZwwXS7ZvVVrJyE6a5PX\/mSVH3KoxIdwWKXCiUSQK981iiIPqSusAjFXrjFARPH4JLoIKsqUnzoKd67RAjXaD3ySPR8AhR37Hu+qKYK8iuJ4Nsu5YMIz+bhyg+SdKs+O\/OTtYXDQoNgdu5Tj1Uc7Tmzo8dEkDGB35Ae+XtUMRxzAVkVi8CAcUhjJ0xn\/7IiaYr25YTq062zhIe5yOkEeOHZI9SeYqQzZwkmEQWrlMAL8Z1KoH0sE8CN3VdLhQcPuNncC+5OFQuBaT6emIQ\/66c86wnov6dVopv+L42OltQBagYjcSS1kLG+XyPCwkNaSWPAd51XBFWQES2TZqQyRniYhXRioOUTDN8eaTnVRvqC83QGixc1lXsPj68S2zIZdm4OnpvailiL+Opfvnga3WfLkx76Zd4IrXUWsQ00gvENdNL7ExWUZhn5oO\/syF0Sun29SLzx\/eqoHkwMbVrEVRxr5JYKnMXayZu0+yCkojrqZjEuyGUjl7xC5I1oIWswZyzV3SbFM8lUePqsD5N8bCXFS6EHOs0DJQuoJGFSrgXA7zNc24LSADZX7Lq\/KYhjMlnBKf2aWMm3X42MRygKyGJNLAhll9F9o6lsDvFg\/LGn7PX9WEANMPC1VK0N9geTJbSCyM\/q\/fqla5\/eHg7aWbR2qOeF7Hd+5a6xBENCk+cV9YAQtTFN3d4ehMXiXRR13VNVUldIz\/i3YDm0CnSnsBDEzZ2mn1bqUEzHBXeqZbRrhplKKQ4Fh+nEIO8yTYtbfT7aLSElpwf7WQqp2oD2kuEdz4RaYiDjp2gkhyizEQieLXoi9tJMa8aCnigr9lhy98YrUeOj2HikXZltIauM9VFL0jOQHol1+g55N0Qvst7YDLpWglV41AQ+VRX4tpszfUbynyS+PR9xFLxTAZFey8yWxU9RPvSGynHsMXTI\/J3kNvyBZ21GDI6E+VFek6TBR2EX6NA0AVrYL45CUL\/0I52UkfXEH0xX6Bem3WIiaIRw0RiTHiSq+9XzNw58n5H7xOOsBLKnSolRI+vt9tk1xLUn8CwWpw4T+YhVdbagTuM\/rGkyTv4UgkppO7pN93Yu7CmrJ0n5OKGDQINWrk0deZGC1CinX8msHmxphqDtRfg\/EQY1H5ClAqYergUnju9973BdBljkWFGym7cf7HASVwPZ57twnC3lsf5n0kS0EF5bc6w7Z9R+fZc4EzP+gZpzTt1nJi1YFrTO4+TOtK\/QlL8M4Am9x2NZkq0l+bpHbLgwr2xP9OwMoVkOYQVsViEGcJfnyMSD3KlD1Lu8NKdHOycLRQlmTvCeGo5bqEqInNpLkcRp2Z7kkQS7bS4rph02vvrA2QA3xS9d\/M1+8Kb7lj+4vBGFW\/ZpYYIBTYk5+KPVm5dqg3tgLnD1Brz7INZthVC\/XL6kHJGdum1EphUpjSUIy8UkH0660IlPhndXOglxcghR9rZkR5+RzpKklWZUrYOg4YL8o8r4xewbORK349ajMPo7cCNOFlPgVFXi8ux6By0RDsRaZUsn3cZkrUZd7zYNIbByObQfSR2abH5AnBhaDLT4s8CcwKvV2f8lq4GTWnZ0hOeXFm7gzuR3DIKscQVrU0RjvHuXWgL2CmX++yB0dJzhEC4bJ61Mskm4u1IpfKoSckzwYqYlMTa1ur53nKCKcJStKD\/+DCC\/rpra+0lQTXjE6kTt7Ncfk9EeS+MTycuEnpCHFQUCASnqJD\/BsHu4U9hG\/HF0eQYbXldAMulqtaYmdOHaJ9Sa4HIavxZnYnK5R2d1FJLLUsd3uyRwoyfhvpmaOSoT+o56M9dypUgjwufJvwvPmFAyPH00AKHCr+fr8\/LdS1LAIVD7eofIe\/mxCppMsytdim7GwMcj+iTh3s2AncCacQvdIg6kQS7PiBFSO65cyU4y4ZFVogU1eECkfD2qRMJuavZTgSZdD2ppmh8ROEU7OuRhqoj\/QxsY3Mi7MYB0geUp\/vfhR+cjl6OIh00fVt9qhs\/RLSAxaxpB\/KORp1URMwv\/Ig\/N65nmGiOGQTQsndysRgLaCYy0thAOKGWNGEjH1NR5jP43OzOlM28054qX3s2Xx\/U9\/517AbmlPx4vZis8Jmy4bmF\/C4M9+ZS9HadQfBgDx6uCLx6XMgm4UzJ3xi9zH7uba5vhX8g9tIfkhKtOhDwzv1d6D+lFo4LNoCQ3ykAlVixhmpZR0hxOW5gL7cVXfZD6WoVsAshYPdVNjjopi2M7\/aYMlCstzyEwC4HP8n6ClwyU6J+rw8gzUIWPORvqzRJkL5vnQXMOduyntJO\/E5wzhrnj7e+VVVsPnpiAzeR4OaM2f\/4zLhZXJX1qikDq\/35amvhew5hfONQtO8RW74crCFhTwKFv4HyuCe8ga4teLxOLVqrBegTPZHE+GcdQVU32k3iXEUR8hk6G\/S4OaXp+mt+p9OdlfX9WKo88vOhrYefYy\/rv3Xro1lBwZEuW98hFzh1iQbDCU8s=","iv":"a59ae21baeb459d0dd153d7e66c9459b","s":"353f31668906b18f"}
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