Marketing
February 3, 2021
Louis Vuitton men’s SS21 digital campaign. Image credit: Louis Vuitton
By Nora Howe
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
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","iv":"3984973607de532194f2343e7b147d72","s":"b530a8ff95074ff5"}
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