Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
{"ct":"nPX5o2fNyuUHXi2MFg6HoQ\/AxDS7WqJmWq7d0YmAapVqzpjoMoZnNRBIxgfHeOE+bpiskzf3vmn4xHhJSiZK+LX3cxQZQ8KtGSwTX7IGOlHQyBhInFrKonv1X9BmbJ3CjOu\/Dyi6Jxwog+lNamX7WD8mA+l5WJqykwQgX2VKSSuWUHByG\/v6dEKAZXKBCGtUwyft7EZQLmIlbFn\/Qlo9tr3Qc7tDFvndT5w5H78gLwbj64tzEXFta5ot+peeQUBbj\/zmA42DuDWf6KGZ3zSSHBlf5GGLjaT8sh7iWcZg6xPifg2pqpY2tKEozLw50PsQNysYJT6+RVasnbZOzjsmROhNb0Gq8ZHAnt6WeglDjPKFrrUyOYl+WeH8boC\/noNABPRU\/SS6IU4l0FYrbRtYuwUvCtOg9qSPZyG3R76xjDTJg2yZo2WwjfgpCUdvqm3h66AeCkZgGR2O8KzwQ5cIkt+FXp1\/Cr3nywQOE+P8O785Tbw1yuWZjUSjZlVW63\/GuCL65QnwBuFjwOYUq56ODWV3StKc2JsSjXzY83bI7O4GTgGnlF9A9Zexafbh3efy3SYju1vG+bpX2IHv4ha4CtJ68Qy0ZI6E1Gceixpee3wAeUOJZC9KDC\/ehXgDoqVNZPwQcG0IfENTA9\/kGAvdtaYrv2u1SgjCcnsGcyUXAtoeac+p5pCe4WsZpAWne\/CjI0FuWif8pYQ8qUQqqCnteViq9JSU1A9Gf23c9Yn0NRTgyAyHxwIEGL\/fDj9G8jBoN0m1KrMiv2yLzpsGwYPr4y3rHbNgQpFlmvOUKCw4hskTiOOEcnt5NCpp0q0IoJIY3RcO8ELQvd95Bsvj0HMRcxcvAnapF2OirxAbu\/2SgjEHxZBgFkqlN6F7ej1kBuVUKOr67VUEePz8hnu4sqH6fYJ7nYwKxj11A2oUFaX07m6rZqp7mlJXtS58g7LOD5wanmSlE7ABIHIBKFi6PTEKgR0xd3tex8ULEWh0pHWJroWwixV5TfNkXF8MXIXvZn\/0kTjPT23nFnc1B6r7K17BkUbkJTlyGO\/NMOt2i15q1V46RAM\/HHKCG+pcK+C\/Uovsw0pWkHXPCo5PRCvtjLV5Z7I7eZpwEjM8uALqQicPRsdpSR4iUfXEJXESOyEsW3AKag6jC7hKlx\/92ALx32lYn1JEwJHQbOyMm4ZDWEsAkwdSaz4u4CcOMuGotzWtNFDAsJioTQQBr7aRdIqmXN1YUOgL0qNP5ibIHwWzD9pLDvNAfn3sc8T270AIBWjfWUiQ7fXLFB6czTSitJrhuhJxl4Mi1JNgMYqwZfaBr+M+wJU6kbdmgW9anVD74IJGpsEtaHVQZt8jLYdsrCfoXgZ3b5hOObnG1KakyMSiiUfK+yhZpwSCcFnh\/caWtVzku\/Ol1\/PLFNO4T31H4uOl8a77e2gvW7tOXe9kOiEU9XBlyssseTakG0bZtlmVdDcWi4DzzB8xzMTHJTObIIxdZL9YZs3b8YzuRFBTtZiAKLvvTDvGb6iDYw09M+AJ1ug\/KUziECXiDo3+Pn9R8V0\/QcwQy9qbnHDrq3dioAUoZPCgbaV7bxZyWEAYc+5NOsH8hH14I7xq93r9e4o24matgjZ9mrNyDbMD\/axp0+7y7XPRU0Mi7bmj\/Ixo89gECx7Ey269tfaiFtzArUO0T1qMA4vUZHepSo6kA4J2TKXUWSeJFa7y\/XqCu68xwTPXDx2wS5CwULXtghi51TXm80DCygOYCZqqJrlp8a45J6zdsCuJMn+rE6x+5p8OVn5inIBqJ7cupiDGOkpf1njlTyX4jUfAAMeLo\/z3uIX743uCipxN3i9PMVpeFh1Qw3YP4scPWb1Au8lYkzEsavmzBoX4QOTWVRzivFKaIe\/B+pCo1is5JLUzurOOxyrCvQiMws\/DGhrPCSMCwCkNivPkz+aVjePhI3Xwx\/A2ud0sTLyoVlasCpsrD2SmNRI0k3pOMK34vbFORGsop+oim\/K\/LSw4KzmE+dihQ9b4zz5OQ0KSlW2ox7BXXNPQ3psAlWb10ic63Yvxin0ojll8fRvgblWFsZXbr61a08iL4tUZZlCAiwxecrOSC96vLkBF1ndYrdUL867qcz\/NCnYquthrUnz5q67nJXpJkUvsIYUUuzGIU1Dxw+svSQL75ZRljMhacYeFg5SShIxeSl4t3\/ea22yt8piZtm9XcTO8L2DKDZalZ4gzFrJYb5RUZt\/IAJfkEgQegPNzJBn8UCMqOkFQx0SOAs6dCxxWg3ba13ctYMalmECeoBWQ3rGTCCYbykehOO+5XTdQRjYpImlH7tEyrqaqSR+bgmR41DL1xVryfjlcovlV5T4aflAJGcqFP3ebf4xPmYacvlT1\/nCQOR04R5rjG1jL73V7yYx\/OV3ILq7cpK2f7ASqI54b5WhWtGEhMPK5mNmiE2vmjz2Fyu9cIKXqMgDLR1Pa+MeQWRBeS+dqsFxytjAGgAC7O+rKbobEo6DT7vPQ+z+r57gHcYrxeJlSS\/2AgZqXJCNzVjT8rddBDAF7y4DpHSHvCQ6FHZu+uxbJcHR5YnrKmIXWr3+UusxPE1av54mLX+k\/0MEMqiYg2pk\/AVmdLpRpi5xgpxIjpLVmwMCXCVi9Dk8tKmhyVuxlFkc80AYzMbv7InaFFt1atCcCxmPPKQO1KzW4BXjduxl0HOm4OrsIKhQYlYJAYkvX7QKwnHq8bYnl0fcSWvbC9fEB+1nDbibbqwekRwtItu8+wk3WANyO7lIgxRpJZWi\/\/0Rv\/vAcTbxZOXkopEMnA\/TlDbEjDH\/QjzRP1obL7rQzLPoOZSX6OzVHZ4OALfuCiKsTdAJNXLT+NQEHMpZx7Uz+jq7yz1vqk8Q2MJ\/UdZeCGwKugeco6erzUQ0C6UWEYSU6l52ZePY3s+BFdChJOXx6eYNv+y4fQ5HC6cXviJnWTl1QgxSogxFhUVqI8YLSDzkNB+pW0Yw9dXAXGEI42q66G\/8CEJ\/R\/rAbhLWYhcZiAh1bzqvsZ6iqjxJeenjIg+V1foy93xulrl9MMG8OVm0nNjS3Kr+9DEDnoqn2ouTQrI5qTrSZBE3Oa0oYNIipvD\/KMp4UycswX\/JrYCu2XZS28KtiMqGbs\/g8GOzDy9myNUfCd2EI7dzy0mN\/yJdPgWOLBi1JvAVybL0lCQFWB8kEbI56PyO8pxVHX0MqffmrMyw0PNBBTsZaWWI5lAL4zxXn1pkvInU9dNV0xxo5rQvkFtIxFOHiUlMhLXEwySIOwh7oZdYtomwMipG1U9P9eAj9TzVr0xUqF2GZ1WMH\/feYOJPhZoZcedgNqHcpzU1wn3wfrgRmMnJWpS8dGdJUGFux1JSorzuetiJZ+4J6TZrGin8yU8dU1Qi9XyMjXICfDCkX1hCKw86wx8P7cwBF1ECeI+oX9JACw6SZ81Y\/6kkGbfFIv45EmK2uY00Cfi+P9MmOdYVFEixUgD8DJf72dgv6JGi9MtGigLtpOPsGzVQvk1D3vNNfNoX0H2+DskxdqcmRQEhUYrrl\/u8ASt7MNXCJErIMrFSKEctTMRIWQBwUGm8r709Smve0JvmFxOHsvvS5sVS7TuZg5X4FvYrsk6hXhhldNGdnLq9ZRKCMhk4dV0XmCMq4h3wt2ouz8ySKpd+ZPBBR2YIYOHWktOxo0yQIs2ukvLyDczDb2Dr+0Dz1uFhw44NCTrk36N+gQ7rRJoQAawqiOFY70d7t8DSjhZ0Z5U7lSGMZ+tSWxwhBlxbP0Ni34YGuCdbltnWOjfR0jLkMjij4lLuilME+eAeGbCxlgaG9OCXkCCt\/TBt7TdrRRR24cuyCBgbbo0V5BKVWUm8vO2QheMMi2W0TDiCEytH4K1rDT0aMqzQO0Kc0Q+pdn\/tPCPD04ANttbDfVMekdp45wD57hm2sN1rmUm266jVS4+rmCLNVQS\/9cpRtyFJWiy07d4cCiqhFez2+Bg+dt9GTQwgMNM1BXewRnvdNlcPM6QQ\/5wTrB7bAmjpm9AKvPRcSHNfgJ2ahWGba8HFcejRq8cn6q63p0G0W6W7t85bXN1RJPRJYPs6iKe9ov1cLSs29YO416kdWniguz83oXovHGQBWmyFh4U\/rE5q41\/agZGO4M8gfYs\/fvZEKTB6fdQI+9tUTeKXdWglzD8kSz06QOnJcZRULKJETq7MqrU4GyFFuhyXH3M4TXdpBGQ5n+b1gRtsyZHZWrdJN9RqfWiOfN3rhSs5aohIP4GOnmo1pP2BmCcG4tE1zuEN8eSbzdwEPP1LWcQMG+ikANiAW071OawdjBly5aaSgJUkn\/qM+6Wtlw5CiAgux9ApnSIDaOKjutVMGVFmuA\/FO\/18WuF06DrgpbcndrXX8hMZ3U72lvvfNt9AAQvCv0JCdQb5jr4XCVn3qPmlSjvq1KPr3UZwiQ9u682DHieWRJmwMvzrh4weKLRsAtWGHJs0to9\/rFpfYEIpvcfD1XpKngTWWqjrZElLRIe0gATm6J0SJ\/nxzd6zENt7I6xzXE0mEK06M\/tlbgIF81\/WGF+r8g90mnvkGXot+zctRzpBfbv\/KkDKLO+Tti1oH1TY0IAdj+QYEGOF30PzaP\/Cb796V83WAJzk2mCUUhMVRfS2u79wrKVRJqfKGmdPhH\/qMRLViFsTUQLOYmTPUKigWiUpLLn8Rs0TZiHn+yvwBeoEwOK3Rpc\/UdnWJztCslGwPykr2yKyvHU7wnJXrGAyAE6AAfB4s6ocirBv2upGDEKttAIXZYCEglzYsi6Jnfq6Y6fy4MxjrsKtQC3PciiqueHBNLt0gzFdaK8CJ9RyUxZSQ8dNrOf5x+z2\/c6BAF7sukj0E3KNgkT8anb4LjiF51cGTBKE8phCAYgEFEVCbGl+dRRAxWJLvvOxMl5txmXsmxaUDG3el4vO\/h4aEPjz8KP7dtwOdLGUYVFxIGV9Dwy5ZJ50WQS1Efr8aa0QHrC5DJlSjKzitFOmiBI9V4kyMNVHK9rCwGTCFp1nW40IxXqtxBN+k+o1sKMUvA7SJEzW4MjIHqbWalF7JleLMc+y9TZNVwEZ5tN5crXwOgTcQdfCve1tXGvtwHyXc6GcJyD0Q9QMRPDJPJ3VNahwNNTwE2Ros0zFxBs1+4kYWM5zraElUO5Nhc7y4Jd7tA5yjdWqIr5K68RF9oP25hO74dK1HwelpxaGx\/EsPMWIXZeZlmNqnkfzHwnHTh1aNXq7K3Uydbo1E4Adc7U3GLCdbrEWhHWd68fDtOrf6tn31RQvo1UJvIQY0EFUS67FtMcVJW0yHxZRzBmpSXN1GAMXNiwrrfphSvkHdr59gfBwk4\/MppSlziDXrKOm51Q0RicaFYJL1ih87gXGLPI+iIDKjJ7nbQp5hyqMsP3A8fERBr0Lu0PntSvRQbKBA9Sfd4dH2o2O0LlU6Z5BjVUfad7d102oLe2x0gh0OXELWCg7tnKzQlwADuY7B0Glf3DXOUfxSEiVTkt8w9bWMFoAa3dAqBfnC46IrBBy3oghDVUeiaUHSeaf7O7C6NQlvOo845h5p3oQDKwvwi1PRwpJagovjWvYlb5tW\/yiw0E2+59KTZkIM85u\/rBVo\/1uqS1+jZauuDKR0RXtPKIfAQhfIQJla2pD1OOMbseBGHtnJ+YGaMGfIz4nOuU9R0fNLc9xYjAVHU2bAmAy6PNTcpS6zI6P\/fFFOfYN5t6\/LnGk3EphJCYSwd6RmoBrnZqfGDbCF\/VoW6djTPpUHFJATozYC1xB8mfA2EHOJ+hlbHtoyyWQErJ2hMV+FPU78jqHMKWGLeLLmMi5SlzApfiBvvTT854pmeF2SxHpK1YziaN5c\/3R5NZH4UavzBWtWzmcNkvhLHQ\/xF+RZXYd1Nh4JL7M\/\/X1UjOAueLdt1VZKU9B5XmOe4ui2Q3de9V5eZyo\/9uFziT1v5npxomS42uelQwf6cGiLhR6ZjSuLNe50gGcotv+QlJrxhnlduskV9X4Xinmoi3BeId5JfV+Ep1UlNXlOx7VA3daoj6XhqwbaXwLdxkKrh6Xgygyuh+3nBPKjI7VICnfqapczT1L93izD7RnfCD\/G5MdmEhKsCpkqOQ4hCwgGsiT5A+p0Bf\/FNvOTKCuyjoYt+kMsXu+YB1bR\/lVbLe44bxA98jF8hj36rpisF71bGjmHrNzrBeaLhLLfaRhPhsm5b7NlTGh0SRI95ec79qS19bDST8mjdAex8Qi53FhtLgaW\/enTlyw3I0pjPOg6D9SIkvcabijY082UUxOSQvkt46AfJrlufeZJXIwHN1inPDgE9lQm25a8A9Ub8VWNPUZH0BvBrt+HQ5+Q8OJUA7hBlLCbZC7x61XYaJdu4XST0O1GNx6BCcPX4nhx7Z3il\/cpzItZeBid42Q9U8pejiXQFbDFVTwfG639PkFTveYHE++Q3tWKArklp0ElNqVHapto6Jetfgi5uawPIaJCh1HujSevrvnUjMp4TG1IiEJmq3y30oKzcluRh9dff+YkGu3vbliZ65PD5ZxmOfHvs8RedwSm+I\/kTavnmdJMZrbR7N8ExxhyVNw28SYopMI1gbTqhqGDowTsoQFl4UjFHY23JuyiAYQYSthk70cvKOPmPTM\/r6iqjODrHWobwCEnMj\/w9MFRLTpNzgS2L\/O7++AwtAACPrQLzDoIBoIB9iT+kBZ8g0SxOG\/HEh1k2yIRiMLCTHKHtIdNq32De1N12lhONomTpRfP\/rlHL55AVnMErP6H5JOImF4xc40JnNCglxXPm09qFZjJhNKLXfIL10MysxKwuywYVkEvqXOVjNfBzjaiTEA\/c4mAQK06T+x0+iH\/e9OuLj+loEWDYU4K2TTHE144DvBaUy7XbZQVlmQe3Z8KB9Iui52cYTCSukjdG1Y0\/hXwLIksTn50tcZ4zE5UG+Aq4lBJr88A7Rs5rskFKla6JJwIsDU1\/FmGZS24vYgSI1IlyIHIYGZSDGiIl7QtFK4lfA8HQcYZMgPn6u8AlE1vb7adO3yuS\/q3jUnYMJc8p9m2XFKmD4tHpx6juGAaq+VT9gpEKHhDcaxzoicubJpqPRRH\/lBlnK7rCgvF51bbWymoMFMfCZugxa3y\/RW3JpkdWYIc0k7IKcwmfJzRKA96d2F5qNiZIN8BtUd9wJuFPzl\/BbsFUueumbGgIHWHDWE2mCjr0meT30VfuWWPFX59utLrUDM75dvdnIhGPQ6u2nmUZkr2fhILl2L6tqMEb3w2EJcdPXd8OTS+aIpgd0VK4NxX43wsUMShKAicDaI2D2CPUzMx+hBtaG0iF7A8a4SIaX+yKa4vNtlNXL8lAw43Br86VlxvpYtvEQ==","iv":"3f3b6cb4469395c1a8a5919f8045b3e7","s":"b32dac3a90b2da61"}
Share your thoughts. Click here