Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
{"ct":"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","iv":"7bb07fe903083412293535c3fbb8165e","s":"53a1575be23fef34"}
Share your thoughts. Click here