Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"8f4a07705a9a85b4d8193396ae5cb747","s":"05975d7c636f5050"}
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