Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"8e550b70b72d46007aee41e42b703e5d","s":"66c200a598c6873a"}
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