Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"6c44a7c08db3fb0c163763182cd72363","s":"2604564529fbb795"}
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