Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"54c55ab8a0462277b933bc3908c32c11","s":"df5c9da6f717c546"}
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