In-store
July 18, 2013
By Erin Shea
Luxury brands that open outlet stores must maintain the brand's status and prevent outlet items from overshadowing core products to avoid diluting the brand.
{"ct":"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","iv":"be416b7ad5ba43680d605f669c45316f","s":"10368066d3670eed"}
Share your thoughts. Click here