Advertising
September 30, 2010
By Peter Finocchiaro
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers who might be their biggest clients in the coming decades, according to an industry expert at Advertising Week.
{"ct":"4z00szQfMeTG7AToR10FIAf2iZI\/9rW8VBqsxyNybbqpqYq5RtwfNzizMLOXELwM2cPE6dLTpXf5ClqNMLxSXN9aHQiiVTE3b5+41xcR2bfXQ81rE2KRQeZMwZoEN\/WS8zxxOld2f+AgXgwGk0TXym7HXZE9sLs6I9Kg7PRSLFpAlgCkfL1aTK11zs0jFmrBNJpWhpTAFnYovbzDZ64NtS7waaOZRC17OfwTY1Y0ybu5sHv2aHeL2ZjUMZfIHGYKy70AHyGTaSi67YAmH0H8w6DsgTGyHm3FYX9M2xrU2jak7ZO4XNusq9VDOHIrtNu2ianf2n0ya3oyozjGZ6qHLmXoDmkSLm0Sq2\/I7t6F2CHMEqwO\/IG\/cXBBfVbDu5Fa5R62\/1\/UfIv58MRyhkE3PBP99o\/gnLxtIacz7czTcGDGSdeN3JtmAiruJd5DRPMRuVu5R9W\/091mfxqN\/SnjKnkHuWUfZIm+P94x1wOfp8Pz2IG7xUUBdtgH4xlx9xM0fqEFij6QXPmPRTi4PhbMXAnVElRLtNFAWx49OrJnSfy329fjYJEnkN9BDrU5Q17avIUN5N\/GCbhnNJnEogGbUmAe\/355kggX9lzfOH4GJ780ekP3KR287P0iT+Ih2aMxh9ajD7LT6pCv23usHv+eZ74ctgIkloYSt5IWuCHU9fz5Z+S1ILmjg97ofgBJWSs+Z\/3sk6tPcGiM3OOexWouMQf7nYWEE7e6CSCbbdwS\/LM7FjbGdiVPRLxHol5Y\/I0hLaH5iN2hb0JuwfHY0bZK\/OrwEvGDxYQe0x59zqejX2KcNk2\/smKcJE30yb+c91Lbn8f4EgN48I\/DCNmCNMzU0vUbKT+OtvtpzIPDK8XPEqQpc+KOxn5UPmy8\/BoXR7QOWgmU2JE\/hcKMPq6vIPn6639Jp3RIa9Kbt6980IXRpP+nMRjO+eFODHTxCvceIPgUp84HfLOYBQEaI3AiB0TylRxRl8dRr5t\/+q0FcQg9kJwRKwSXs\/Ra25M8gkg6A8p\/b3WN8YB\/BUkZYtfeEZdbPsGqZWbl0564qb4d4ahCRV3BAL+Bj5CP+A\/xsilGixcLOiiAJy+zuKmnPali+ajJtxvMQJOeNbokA1cpeU2CIPoxMAhYbQ2MDo77CvJ6Xis9RtRbBoOU6Bn60dgBOfnyvJK+s62rWU8Gyuye\/WbP2RwYGixLq5YDK9Kek8cnCkO6A+\/2xBaJs1W5YeUObFxUFwIue8evKi84Ei8HbwB4DvPPU64nyq471eEo7ApByj8JRSCIIjqoQEOQnDpjx0HcLNA8YRqZGJki08ZrHuU1yNk5rDUOeBjV6bYknaZXZzxLIHNbZNNaUbqhyQsYc9B0PMmv\/dYhq3KXWYhi0cqGmFWCSvaLe+S0dbxr5cWXworvXCFrNJR0AY4hI22BlR\/P3XvkC6s5oJjW2VDqkdIi4L5AUNrev2286ofKxP0vQZZOhsSZq5RA6pLAOkh10NwouARPUyyG\/wGEv\/dna+ls\/3Trqp2nsx+PkBYjm1Lm9RsbD5p0PoqUbADRyVLvG1c3cfc6x8LsdgrzwaE4K8FxB8yvo7ajop3fDYkY0OqU7E8lZrTm4Cg\/FUtzeXl4JTIPAo5azHd+R4d5uyNR43ujXyV+7eQw1LBL9zFWo4wqYi8w+UJuCSoDCECsusFMAbiLK3uol25JqniXzqA6PE2SzCt3mWNNM3GkL9a8cNXmjQtrWCEtk3tAy\/deFzpW47vItx5XdP\/DotiuqOXCB++JRHpzyPqlaNy0T+WjkKSbdkX7Q36RoXoIXu2qx4vQs2b8qzqdAybfOVEqGZd2FOSZ012vVVOyDbHbjNaFqzyM\/JBPsPppn\/QgrSfanjj94MRq5x2pb4Hd0xSvzgMPjPWP4VrNheU3IbTwcali7qPai7djEKN442oElyEzKyVEXpRwND8JgfrRVxi2F3xCR0uJX8ow\/\/8bdGS+1vpGtvxgDfrTdR14ro7mscro4XbDJBMUq0sc\/IVJTiyBNEXdpBF+9JuHbEN+1FafapmEHu5D+S5hMB3sQUNiEN0lk\/OicuxTFdafTYmpvZJ54IQiVVvsfANdDbpCln7UGfMgxB220hFBkB+\/ajt64PnZN7vFVjHF\/O2HQeu6+6BRc3NKKJDfwWZR4yzc0DB0NrQ57pCu4LDvsLP\/kL1x62kP213rAI6MVifEuCMkmOvxVO+gALBkDorxRv+zTtKQgVNB6wmsgBADHXQRf6IjmH\/bBOCTfO\/NY6TBBU+sLfe4WwSc8wZR20gxp7Naqp9dT1ZainGaKolxtXaZLlgVGJ3qmjiJS9KKsGlDG2e1xg4e0DxG7oFTF1v1n3bDKPqY6ZhFZm0VI\/DvlMAgNp2BfjbPFhAl1H1WYPlEAtXM0NUS1i12XmsdlMbS2FSAJUqvuYEoY7IFTYq83WsIpwlHUvWW0EN\/2DwBwQnCtSl5z2RiL11fuEXbFYqs83TcokTCEL+0Nw63ISNQCXUUrcfz3x5mESCF2mClYl+BZuglTt7KCMeG93BU9fIlJdeZgYeqe0b71heg5hF\/GHdJTddHYkKAMykqadYhz5aXen\/rttvixtAGigaDFKqUKqFMs1uS9xAJZa0men3ndTz1jZGH0YiA+dp1g9s5FghnvRiqDPz+4Mi\/hA42lr9tZGAPnddw0nGLkZdvlDdRsQl09sQzs1QAIdb5MdLm5c\/58CXkYsyn+N5kHzIyfggjx3G6a07zeZ\/juyltQ+wwupU1Wql4vEvtrgaaU1WtQSvxNlsWSk\/ryO9UMrQYddxYKVOq6bh8WbPd+iRO2pMNCmNTsCo8Z72nVaosY7\/eKEtXG\/wz\/daRO0CFAhWtU2\/RVAaHRArn436Rzj73\/Js2NrrScvonwWrXtbJo1AAw1zHaa+gwugHiBgZtoVhgRWPkUCqWsKjfmcRTu7MtyFcbJivWp8PlGEGXhOwejyDHizj2\/P+8xnqtvsrc0IbPBgGpbjsdZXk7b6t0DN0hIdzjh6MQU8WB3pqQSGcuPKVhfIiSwmNKxHyJfni6Ji3uODS921vEiBBM9ncnuBLtJTS2USRTJ951\/YV0lCMFXjQY3tAa34hx2jMyaoXB+5TCbJ9+YCMRAfozgOJpI8OmH3C4r\/ITlt1\/R3B7uXQp8aMxuuEX0M+2VJfyuTnUomry+HMzsQunXlYXu1eI0iJbH+l\/uS040Y4Cw0WFiTNugH9EUY5xTQUxViQV45OhIlS0g58xT+kSLPvT36QnIEfWY8v0ykfCAiC2UjAWarxi\/\/BaAYLq71M9uvcBycpJFBbAzuFGZvhIAewKkIKCD3v6CXcuwUPozyYxhDLIOKuOBjf\/Akh6nCNHQs2+x4qQQxQYQ92vHqc+fZDghBpj4WjrsdInf2UgPR3f\/sHIhnGkAlnNWyeNvMzJHR6EYKdn9lsOsrOcQ6uRtSYcP\/FENFokxtDu6Mq3HlCdaq0bSplgML5MWetJ6R4MYWzc1Rvk57D\/cbvtOZjYBYL+yLeCloXW9qwjxO5gqVk8PfcbBN3rV\/L6eGGsOXeKajmP6MkqXjJErNZBbFCqCKfp6gteUyCQ+RdSMsw3YFjsGnmOgJ45cuE6T\/rnuFMPd653eBhOE7l\/KD5V0ayS4UWBRxHky+nR8Uo6mHcqpY6E3AwQnKC\/r+PcoBkVl0643VqIKTelKpTX63q2R6eurVa3zzuEVBQ22wwddYLyYYEEsrt3qkYT55EdjG0fVs6jmxWYeJgyVFS4C6cgj3QaPkfx2yxcvS7c8Vhmab7Jt4pMTJT5P8pU3J1vVxiPsBmRIffr00vzBNxEheyiEEk3RKuyhj2BOs7xAcMmi72yFh3e4pr1LUi7jgyWd9caLOpdB1n1zaQLysQbnTvOEGRgCR8f8S6fx37lI0v\/62acAIXcZbVtWhpytfXQV72rv+4IJS0JVQQIa0qYZ4gXUoVfwKN+afRkXXC49ltx\/5fjSikDHT4Gj3tAMmjtBVp0RCJ+84e\/tl+0ZNlato\/sDt\/MZhrdjk0rO3r9jpSA8pCN5GYOGHwVfzqIEoMK33rSyc3psGThVkY4KUwnij1lEUvAZThf3Ou5QSCXr1MVkq+I3XnOVycpu1privWQAM5kOtWsxeI6a+ywvvjz1yT3hYe\/mIvXKwl8QtHqS2jArjEWa6MB+xi4jd46JZLDqMGRlTTFXIxlFVCyNPSw8AxmfjACengEJNM0z0Sn69wiUVMLZdGtgBRvL502BrgQhmDOACIshqohd4RPtNnRaHoIr2e3d6eYsW5wC34O\/2ZJMnTcE+JZXjLlamYDax1Ee5uaXWdUV4Ux06UeCLrZ9wa6cyhnWLTVyC01O6awD2VD4oZ6mKnHFLsdMTap7LOrRQ\/pFk3elhmkLSv+sT\/WWwlM2OY7blqsqcqhCnUrsaG4LEpmpoJDtacziAWiY9e+2E9Flw2mAfQHcOD963lhNLf0bOtdVxUSnp6A0PjUgXOiSrInB9Dd9EWrswhUqYvwVy2prBJQZTa6wFk0ft3WqzQM1qIqKPeyY9bBQZ0\/KnRX1G1Ymke78+q9n6WZDpVNpuG501RBkmw6\/ghrYuUxUlaP5hgeY\/r8v+jxFqaWCiy8xhlw3gZSdpX1Dn+TBAr6qxl70QAyR2q\/Ya7Mb3SUPbixTFRDATOi6gL80MKENiTwZGWwbGtZ4Xhr80PWobPGhIvVLeHuKH4bjtdKnVuetuXeqpJxq4RKNtljp9knVfwssOVDHqxJElaoloPo7ddxKjxqlPosWkPz6oiPIRk1QoRtDcXtAqy16Y2AS2KwFyQYCqUxfiUu+uM6zjWu3jmAL9faPoi2sGIILUKZ8piD\/WfjvWaKRchvZk5rJfF4MQ+vkNlnE3X88iTh2AF783BZfGs7AharNgBfqbhrpRip7QnkH1vVroQAUwZAIIkEM47QdLQCl0C2zGYAT24iHSNyobvKW4133vCo5J7j5lrdrKj6cAd+MIV9fZx0j9cz79qfaba3bA9GPbV+PWDpOeUMsksyz+JNq5N1\/HwCV2jLo+JqRKsBFJMNnOzhpNvb\/TtfkjBFzU7Wk+FqzUkSgT3oLi3BFB9GT5YZUBsLAsXPB1xVRi4oDHIaQV\/pQZVDB6rXC3qeHtz6V3tg3Ujz8jLM5rduTAkPvvtjQ8Zm4MAu8j\/2CZeGM43RLABC5cd\/\/XO55waH9Nq7FsZFh8W8P1H7khi3FmY7Ga4JIaez4diADpsVONvHJpZycPva7+vAkI7OlcXD\/izoIoo8\/YZEYQ5ZUSIa\/vlrG3R0khb9WsJbkoS1qYEhTTdzsG0LgOm20wNvIBy3+\/YGFSDzyc2k8dCvBfXC26gcGpmGnDGg2ixzQVwywKUEw8iI\/lGAXXRk3hmXzOFdkN6XAcvTw8CZn747ZW3Lmnao0fGOoGl\/I8mGuOLK8\/3fcZuoIJ3qYPvFbJh\/ts3HTbcrSRoPqnHhYimAY803\/ZMkj8N10To8BLhOl78Dgtfm5Y1vTo6Qo9Dw3CdUP6JqSHe7ME4UX8z+Rbb4Uc6pYXUsNuRyK2Hh1272XXb63akRnMz7FxfxC\/eZ4lpCt7zUhf9r7RcmUtupXV8TqpHQxNcYwga\/NqLjasQXYxJH2k5\/xDJ7SLrQ0PzjpGmAwrxR36WS7AA8fvhu1E6KVZ6NI4NYeIyiCjXiO+vngt00++UOJWltr2W6vBNIgi0B1ckSZUS0TeKtpu57Vl3pwDDpgBOfywwf21Q4Uhxf14uRepi76Ly8p9RgnsNCVXvATsdPBbU8\/K7ApITiT4HDHOxytTxe6T12WOXlFJD496JOJ5krPR8TvR\/KdWp46TSQrDbg6iUwn0Jbnd7RvdxwNZOzSgBVqQxvDWdY5+LLHzmxU6Eu89M+06SSvAp\/KO58kZUMQ5V0Vj9OGiTGGbUMY4hDDSIW+QkOujTjq0K53vJTRbTEQM17EUrSI9YI41TCWvBqA+\/sso9NG2zn8FFfOJOHVWpecovBO5ihi1RrP5J5rECtJkdwleIuVVFrCW4FbdH\/QPdmQACLQYvVcgpiB1rqDU+L4Hjql5FvCJqldYRI+0MvA7F723\/X98Xs7zBTpIGPajCLEj08czji8hzOwEXN5jcSz+DeqalOx7FMw6pbmXWG+oM2QSsInuoMv4Gssps9zbMGxAEP8wMsBdfLIhSKc1kePffSQ9oy3QkzW\/mFPuObHxkFj\/lQTPvbPATkrcrYzeEMjwWvYD7CCpP77H+sCuhNtqyPFvbMPcCcQhLmMhQ5aoj9vNE8Ar77LVhyUYIoANjMAq7z+kgcYy6ISR8D4t8nLMLwuMCanARe3rnEQAE9QQuxRgfSsHOtBzdMSAmMo0qXR8VuOKSt3shX2Z8u\/aj392ej45o8blStSPQbSPC5yPq7SZh7cvQxKVYLknUwxfoL0Gav7h6chjlmJTnpnMR\/N+7jpK6ybTxJ13RpZWONuYqVSBnSpYanojLTgK1T3OOm4cXvA5+Pgig\/SrQehYphdbrLpLYMxmXf0rz9rgOFT0sIuiaARgbhqWjSQgQS2V\/iELk1c8lhuSt7AhmnCVKB8kv6ZxWBAF+IBYByq03esZgQ6\/D0T6zqhU7pkeR70eD6uYK+OCHIhNBBV0jXK9rkMJPugORZMSboqJuvh0H210HfGl2vTF23t+LthWmr1W+HQYA4Ue08kvST4uS61bdleEJ4h0vgkmZEPS0BN7ltdAYWgu\/nvATnrtWrooKVhUPPR7Eng3\/vF2T9e0uqwaGUDf+GJDQHNYLpu8m5rn27NgvHDBkGpv2PptvX8KfCyaxM7HHMHdreHZPh4rHsPqHaXgDJC25O79oCQuTFBxOt7e8DiAUexpSJzuMogkEPtVj7pyz5KpRZnH4oYiFF5N6wiz5dsef45Mz5vijE3vKcKfKLyjdjZ44i9ddUnxsnA2Mk6bP3+EVG8Ylulr0BatMyAwgcRjHjkffXxItnngEdhorogLzqwxm5KIdKBl8NzXvvQmHklHeeav90VEFA3d\/pUKteFshYdFxXqeguF0HZr+kpUR1fOFz0eij0aDIDyBGt8DZ\/Vk3o8Dp1K7ZIDNz9hQagC3wAdtDIqVp9\/7XeuopO98OsFrMjQTFNqJkmqt2wk\/wPj0mnDK\/7AEar0uvDvCDeDlR3yXuSuo0AuHuNhGx4rcM2aJqAYTLuHLJOUhayDkyXqO4HSHVOfrr5DXsY0bo3HIGjh3gcr2TqS+uBDqwEimd9MHWP5LRBd4LhCwvBPc\/1RVmO51OkUQusxgCs96Xnn4uGHKP7kLzgkkd9VFFK6963AGxYf5ZocD91aGF1XtW9YP4A4un1e3AZEBWwrN9H3iDBMhOegc5WVFSr\/Y7xv8khQpn7jCKkDhym\/Mh9ECo4BvluqeP\/LFjLUl+joGKf8tZbZTz0lv3QqWUw19RnLzkWOK8gIXT6eTy6XlmokVjeDysazZMVjO9309zys429luIOxU3uqrlXfJbgP0uDf0BoudCiiF+H0NnaT9tSyGZlnOiFaF32QcPXBml+qd\/W7EZA8PMd8fOu9B16u\/+6bT9RG41mylw1V2VlO8qxZmGpJwAX8RDEbUfomgdjf\/O\/q8VIjErcuXVHfT31+wpX2nVb7sZVx7Lk3QW7bxaV8NkZcYSbgcoZxXWTW0Y6MeSI+9dwFhUpaKU2emmDAS4drREaz7bDbmzGNncBGx87lfFCf\/n1cH1uHpd6EsnYk4qynKE8NNttmxRa9bQjlGSMcX7QdayM5E1WbXMsiVoVsO6EjE21jk3n5np8oEWKxd2WR4SeB3q8ojlBtWHLwz97EZaORuYMQhI1QsgbJ7l37vMi2ehD3RgAVqMiwfKVz9a\/D+tJpHETihef7YmBJ+0NMRPj8BAYwVUfbWRkB0itJt193KKr3zkjP\/cODD1vAg\/6Yr\/1b+CPJ7YjE0zqhdSJoMYx8A0BriUBRzmq4fW6Q0sSy\/5nuGMYN1Bh58cCNJ2rh6PPKjA9HdegucYaMYK+egf\/0Y3mJejd2Hq3FW+WUA0bQB0nSb4XzBEwi7VSitVZT3lPWoL1UdVdaBwuZAtjIesFwvysfhtu\/9VMPw7adP0+WccntwVW+zBDODBTtf7kKyPhsR8bShEO57RFpWXiKLP52ZS8lFMStxmYsZat5AOCUoEwWJsbvicdpbqx4kCZOKhNKVtEIoOZZWo2k5zPspqamaNYS5uTXiq\/C9p8KvuRGpQbRupGZFk7ywHWtRoMD8PoMRT0qH2gWltr4UCm03ALOuLIeGqpH31RPeR7Ig1RdI4AfjKVaV5F03LZzppKHxGp8ab76yFGw4TlnbLBCuotm8GI1skHlzkeuR0Rjvy5+H1nVjMNusB9KUHX763E+Fhw7bRzEh2I3efxK32e+LB\/GORmq9stlatljvKIRhUFp\/LC0O+SVzY6PXtpgCtKUap0wGZQjhDV\/aZEJftOQ0Hw0K0v8LdVRw7AVbD5MWCcBIXHPGEcrtjWMJ\/9TnH7xgAutPBTso7DteyuRlaj5PQIMZ2a0XpVbgwBrhyEgpXkHK\/sKN3cvRcmIQu6taFNYIi+OzJbKpA2reew3lpI6g9cz\/Pk2VE+UJs2vuY4rhs5VjYtfv8GtDCEievx988yRNNZQmsh9go6BUY3DWcqUP4ZUFXbBChT3+RGmMJ4\/5IuffQogfIREuMW5y4bOThAkmPxDpX7V1FWufbvhy5iarOys8VtXGqiDjRKx+1y\/TtSmeBEQk0wixhPvTuVRph\/5yAaLoRC4xt5iM5Dty9OTP1qW3GLRkz9SPbLiNIX2MuhG4Tvq\/YuExE1In0i3YWRv2nD6vdn3gBif4p881JCYBYEhw\/7AwmfwBIRmdlHpAcf51Ne\/FGJKPAb7xANvFXH\/8iDTaAQ\/XPz\/eo7GTOwCsA3E0rQO56L3n4lea5E6RvO7yHL9P0uHzaJ0V+CyhtxlADZxm+d0CRTjhg6mse5ZgNhekMgCRvYdv892+sl6S0frQFJejRc9w628OykyCsplRpo2xJClZZzhMyDU89KrKfs6HlxwKkmaqkAzI7u2wiKqpcIuwfA3\/fdXKN8cF5v7ubdsUCNke04CAv9pA5b9f157DHfX55YE+PaRMjzCmaYYiL0Go1vEGo4WSfoVbNI2+W899r\/2wdUy1lhJVP7hPsPJRwPjN5Z1tK8ww9Pz1MqNdtZPrWk0lGtZwVlZaA0inIobOlJYzfDsqgScnj+BFRepRbdoa81VGwJn2ZAVoGVmiFCfHadqBNtOzwVZbzbb6mkCkLUWPXZvKEfuVdI5lqUsHq1kgjfDvxQWmgOF5FO3ih3EtnjQb0MW8lSK3Mdc\/hqdInEzCqZpeVz0zpCdwpieDR7DrooN8mMXZ6EM3yt1KVK2w5IQb5cFOV1g06eUdmQ4bXMM28fUpbPa9\/H7f56dQyQrahuydY5pW6Y5dyMW2Sl7chaxZj\/dYVZUPbDuPXfx5bNakA=","iv":"ea1f3294db0f6b99ee5e7f8938e5ec3a","s":"93c8318c11e6bd5f"}
Share your thoughts. Click here