Advertising
September 30, 2010
By Peter Finocchiaro
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers who might be their biggest clients in the coming decades, according to an industry expert at Advertising Week.
{"ct":"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","iv":"666e062dda23fce79bea6810ec5e36d7","s":"3f0a60bb01012a1e"}
Share your thoughts. Click here