Multichannel
September 30, 2010
By Kaitlyn Bonneville
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s "The Collaborative Alliance" session.
{"ct":"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","iv":"359ef17b31b5d16f53e1ebf3bebed6f8","s":"369590eb3f7fb41d"}
Share your thoughts. Click here