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April 11, 2026
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
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  8. Gucci studies connection in spring/summer 2025 campaign
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. IWC supports global marathon to prompt thoughtful water consumption
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Marketing

Luxury brands must transform to meet new consumer needs

July 16, 2020

Accenture's new report "Cover-19 is reshaping the Consumer Goods Industry". Image credit: Accenture Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture

 

By Dianna Dilworth

The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. IWC supports global marathon to prompt thoughtful water consumption
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