Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"2bb582511b511d0fdb1b5b5ee662a75d","s":"c8cef25933f8ef65"}
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