Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"5d5b12beeae40a4474e3aa4864cd30c6","s":"2f63352ed1ec4bf0"}
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