Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"26ec146e9c5f69593e03b0d7a3d46953","s":"6ff302ad7b591535"}
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