Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"cb006efab37e277dd24092e0521f074c","s":"d1da46f251750ff1"}
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