Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"f5bb8f99bdf109b473a203474b718ca4","s":"3763309985938808"}
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