Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"be5654ce667190837f9b231d17399003","s":"a5703261aea1d0f2"}
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