Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"3c6960211dc9202d4c1a9a46cc0b0c5d","s":"26c56e90430e031b"}
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