Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"29e8123bf2aa6079556f5a1c4bc34f4e","s":"f93709ab4d3c4e09"}
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