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March 23, 2019
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Marketing

Luxury brands pig out for Chinese New Year

January 30, 2019

Gucci's Chinese New Year campaign. Image courtesy of Gucci, The Three Little Pigs, copyright Disney

 

By Sarah Jones

As Lunar New Year approaches, luxury labels are leaning in to the Chinese zodiac with products and marketing starring pigs.

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  1. “Crazy Rich Asians” inspires $30K Singapore journey
  2. Rosewood Hong Kong opens its doors with focus on personal service
  3. Research online, purchase offline trend is defining luxury sales: report
  4. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  5. Rosewood sets the scene for Hong Kong opening
  6. High-end watchmakers leaving untapped omnichannel opportunities
  7. Customer service - Luxury Memo special report
  8. Omnichannel retail gives fraudsters more opportunities
  9. Trussardi explores strength, creativity in artistic fragrance campaign
  10. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
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