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Marketing

Luxury brands pig out for Chinese New Year

January 30, 2019

Gucci's Chinese New Year campaign. Image courtesy of Gucci, The Three Little Pigs, copyright Disney

 

By Sarah Jones

As Lunar New Year approaches, luxury labels are leaning in to the Chinese zodiac with products and marketing starring pigs.

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  1. Diamonds are a form of art: DPA exec
  2. Ownership is the antidote to fashion’s eco impact
  3. Introducing Luxury Women to Watch 2020
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Heritage and disruption rule in luxury, but is there a third path to success?
  6. How will Chinese luxury shoppers react to price increases?
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Altiant's Meryam Schneider: Luxury Woman to Watch 2020
  10. Gucci plasters artwalls with dreamy, free-spirited images for Mémoire d’une Odeur scent
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