Today in luxury marketing:
Luxury brands are different
French luxury brand Hermés posted second-quarter sales last week. They were reminiscent of the Orson Wells line, “Living in the lap of luxury isn’t bad except that you never know when luxury is going to stand up.” Sales were up, but only a little – 5.8 percent, a real softening of the growth the brand has seen in recent quarters. Down from the first-quarter’s 10.1 percent growth, and +12 percent achieved a year earlier, Forbes reports.
{"ct":"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","iv":"cb46f5831b7f19e07c80c718e2392a05","s":"38433ac92320ddb8"}