Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"9422b8b9ba54f8502d7f2965b21e7c6b","s":"1efa114c93c2eca9"}
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