Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"f3f3df632bba7f1265ad2c5fa411fb48","s":"4e8bd0cdd141d591"}
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