Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"38f45090b10354b0c1040218a357d72b","s":"5b4cfd801a4be50c"}
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