Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"3fea442788594ae8bd60bebefa63f8c6","s":"cac14e87a0918d0f"}
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