Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"cc3f6be7fd2eb329e0ba23c976c90db1","s":"284307984d5c0004"}
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