Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"9fd92db10f6a62c3474956b47169ff96","s":"b843c4f493e365b3"}
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