Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
{"ct":"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","iv":"010b87a9aafe90aba424806f10731496","s":"254b5cccb9c8a460"}
Share your thoughts. Click here