April 29, 2011
By Ivy Tan
French apparel and accessories designer Chanel has been added to the list of major luxury brands who are targeting their younger affluent consumers by using online video service Hulu to advertise their goods.
Chanel is promoting its Coco Mademoiselle fragrance in its new campaign video starring actress Keira Knightley. Upscale brands such as Louis Vuitton and Chanel have placed advertisements on Hulu to ensure that their consumers can catch a glimpse of the campaign while watching their favorite television shows.