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June 16, 2019
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Marketing

Luxury buyers are more impulsive online than standard consumers

June 5, 2017

Mobile is now vital, image courtesy of Swarovski

 

By Brielle Jaekel

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  3. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  4. DFS Group tells personal stories to spur loyalty program enrollment
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. Four Seasons: Engagement carries more value than number of social followers
  7. Dior goes for gold with flashy J'adore campaign
  8. Balmain lets consumers control the action in fall campaign
  9. Luxury Women to Watch 2019
  10. Ecommerce experience heightening consumers' retail expectations
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