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Marketing

Luxury buyers are more impulsive online than standard consumers

June 5, 2017

Mobile is now vital, image courtesy of Swarovski

 

By Brielle Jaekel

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  7. Travel advisors are hottest new thing that never went away
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Kering’s Q1 revenues rise 21.9pc
  10. Register now: Women in Luxury conference New York May 9
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