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Dec. 8, 2019
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Marketing

Luxury buyers are more impulsive online than standard consumers

June 5, 2017

Mobile is now vital, image courtesy of Swarovski

 

By Brielle Jaekel

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  3. Dior goes for gold with flashy J'adore campaign
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Travel advisors are hottest new thing that never went away
  7. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  8. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  9. Introducing Luxury Women to Watch 2020
  10. David Yurman makes more room for men’s collections in New York move
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