Luxury Daily
World’s leading luxury business publication
Dec. 18, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Louis Vuitton retains position as most valuable French brand
  4. Condé Nast International is 2018 Luxury Publisher of the Year
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. BCG is 2018 Luxury Researcher of the Year
  7. 2 metrics that matter most to retailers’ holiday success
  8. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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Marketing

Luxury buyers are more impulsive online than standard consumers

June 5, 2017

Mobile is now vital, image courtesy of Swarovski

 

By Brielle Jaekel

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Louis Vuitton retains position as most valuable French brand
  4. Condé Nast International is 2018 Luxury Publisher of the Year
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. BCG is 2018 Luxury Researcher of the Year
  7. 2 metrics that matter most to retailers’ holiday success
  8. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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