Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"c3580931c72744696084a18c53a2f605","s":"9f0c89b07d3395b2"}
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