Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
{"ct":"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","iv":"db728c23b5cc9188cbaabf9f74d9240d","s":"75118db3100e2bce"}
Share your thoughts. Click here