Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"efae6b9a3ea14c4c9a0ed38a46483c4f","s":"826398b751fee522"}
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