Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"718dc9b3575d175195be671446756213","s":"d27c7441db080204"}
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