Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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QIC1LZjK4hES\/2v018fjbAdafdwnkVnoic74UDb14iJozqUeUlZLQTkFlxdcIwSQdMia2qQVjj9zIAonre1ebXLDcxbR\/QHRa45floehrBx\/hAh\/qDfqtmi72e3K00NXg9AKTA80dB8T\/sJv3GtJhdHx7zVNE8b9ptCNFj7JdczNzmG1SS1a\/QvVPxX8Y9oGEXPris27+Tur4TRhaJd6iwIrpGtr23Oi0sBi4ch6pWVfbjfMeNM4ce10dyZCZhJblHSYiDz41\/tS9GLqGfXxdjJrfDGQid+U2PEXOrNmTMa57iDblr2WDYIVaJeEtYrCib738Nx3jjMAboYOlSDof1ANlsvHHR+rQS9aJTRQnASHPTEtAuuRgTz5iZ0p6HTBoAdjLK1QEJYHiMmPV9PNjCMBh6dY8zQ\/PH6ZYYUm4mTl7b7Nhe+WkH65pJHUK1iswxTfpyQLkk84CMc7whTgsTt\/IeGrQatrY2GVeywIPZYoQzqFUxM4Ap25FjNjGiuyTdPC1X5tqNk\/NPR4A1FH392AtzLReKiRDOxaOx0kc6Nf6VQaLLFDZWdFFZXsKmHm9o1qS2CcWki87UnZcPkgXnx\/dXJT49NrjckIBn6snyXuHimSUcDw9knwcz9ojV8I9p\/0XFByslY+WfxKXQpvokyA68dKisr0ka1+3kDZmxkDEnqoYL1sp4ElY4RnDRE+BaJRxu9F5qNEZMPge87ovBZi9QJo0fJSlispJo14XhJp3lbHNZmzJqYhHTyMyb\/gB+3kfKglaM2eEQ7yR\/zriJjH6H2qvn+K1H9EgoD0INFET06xZR8DdvMaGexA0Z9Nk4h00oAnrhKxmVQ\/RMa31h0Kks4ocxhFwjIu500psc9sCHj4Fa1sxXfrHWlNbN500vRBErxC0gXIdgOGySoFW6u\/\/Y3QkQt32ufdMuL7LMvIAdiqBbW1t4qsdyxQn8\/lkr3dCArejSgph+zCBOPpf8s5VQPVRi+kGWrlXeYdMBoI+l3vKrW2wyx67z7svEyyaagCgWdCI5Hm50bgapR7PJLWzRuv+EiqPuJvyXyE+RT4gZxl8GwyxJTYWypavuw\/EzjdAVCNxESbKN+8m5pNHf6v8tp\/7nSGSN1Y6fbZ47IpPvFLyP+ZS6EQi0VrAAplX4ZcKRC6CQpCdicOq5rKbb47zMZQWmaJVwNBaapfiazLvMxdk2B58WC289dsHTt35rIpWG4qtx08gWmdfvMpRpnsLY057urPoeXCagbA2QEZcQXGax2i75jOAqSd5CgnlNJ8oNf2y5WT4sT8YLGb037RUtA9KK1ihEWRzkNsbXUSUaVEgdzXeDenk51U7XwdFg2Z4e0T66M0JE3lLfHh5WtE4p7u5mrtwfUUo9+vZO6zP51lfMgHKqWUnXzYzp0jrpV92Jc49z\/ISt5mzYt4c+bZjmAHmtoyVAmSniFu2CvBsHa9CUXfnr8nfBFwzWxwZe9uqTxKRRsFjtfNF05Pu2hlCU0s37BwCQy67LLV2uO7WTBothrOUNHJ9dRRZVRPPg16\/8OStfyVtzGtmxubIosD8uObsiKmPrpPs96Nya5J82Px62aicmm7ZlNGJpmzddB\/Xm1ByZz3CO\/K0FeiDwHeqRU9u6tEvngPSFKCKJ5TQNRzud7q2TREFxBg6kMccxqVqrCeud7sJz\/uMffoK5tS9V446Xy2Mz\/GbC4H38SYIc2dryMJWJYu1FLSn\/Lqvxwg3UvglY1xS+hb+uXbbRRCVbxsTo57nsv9KwSaPy\/J\/24hf0JaxBNXzPsfjgnVbeXnAbpkfpreNQ32Xl9DAVUj9xBF\/yJ5IX\/+MxhCejnguriUdmM0Qb\/tmlzydZKjxrzXbbw\/8he9\/N5a7mDO8x73g2a9BQodyW+PiSEWSzSB6Vg3lEFQBzlbucRtItKbZ6ICQ+QUuwvK8OD47PWbZQGdEOW3+tfAbwBqskuRxxNOKWCe\/a\/Afbfhg44e+psWW1kL3r+re6SjhYAQAadDVK9OI9qaukbjK3LaaWBwT2JKK64kUkhP+xn7+FwwUlr\/xARQVn09EJq2HE86nlFUe7CYK9z8e3jMhThHBTKBTVfkbdf9pXkFxQ0O1M6pr+TqHTfjmYpgNmKr2XVnOgCANkYhuxLautvIhVZ0wzza8Ue5xvKAjcA24kjViLxlJyt6k6MyRB6N8K2kCaA4HdO+JHBRZd7JIdtlZi08FtqcuvN5TRdYr0eaf8vCzXuJfbq6fYFytg4qtMUWoHoc2JbMSgwQvuJUNymhKMfGc9I9tBtu16I3A9wnIj7d2O3E\/oA6iiIxq4R3LrcA13+vSsA2Ts0vqpgj5NS0U\/C6zi1W8sL5iIUjv8Fbs9uInm+PECCiYAHKVdVaTAi8P10T4cjXXYl\/9+HSCW\/mHYWOuscwaU66A6npDbZvrODqWuoa4HYTg0wBvamJL2DlbaL6upva8+5slky9YyUIJNyH8g4emr9RgzRglx97XIMGCD5\/sjzkshoBTGclnfnauI5jIjKr9npSqLydJh1F7oi+jI\/TAf3c8tPn5v0si6BtSeFf3xQOpnGOsmcKMmi3B5WFRCcAeK6\/MjR1fNcNoW7awCzngCu7igtP3lP3trQ4OvmYOdm5dg1rtOi72wA\/qX5OXDLKB5E+X+XfuI1852ny9Fq8PE\/18Fhir0GCBJq3n8CDEoqXmKCcxyMKd+2Wjh\/Q9h3ru3uJ4CoKoYu80cQpI87FBR6UcfXYbw9TcEyBvOUGrxxKRD9wI8yyLO+uvsTsNPxha3WX8stPtcWO8HE5IbSrNuBSloXRNaVBYhxscLmU8Gv0w7tIACb3yojo1w3MxDCqlX55VhTBUVU0aV+4m0YErYAaH3w9tMmWcYFUbewS0d\/WeSZ4HSYpwOur\/Xa5QamBlZvqx9pfFqVSyxbWru39SSlTopsnNubL6XzSbCCGz9IqAlBfF766CLXSA39N7fIs2B72OV\/IShreSmEWCIXYYWWmbc3ioIBPMKq\/j1poDB4ZaCwtN1PuIXUCLGz7hRh1co8Syl7FcagNkvwHXzs\/H3Eguyf+yBdDsqnUdnP8XrfooyoMPcfeoqGGrzKPusTP8AJlYqnxPuuF4ffk8yRM\/x9lK98SWMXa2uergK2sYPWKKR6shp6CvwXAfLqvSUqowWsgJ3cnkyzHLL55PJGRBJzf\/mIoiu2lfw5Hocq0QyrxNnw2YjkRFAUvalqp7L+BSECvCI1HPEufs6V+M\/6iDxbcEQHp8oQuYMN\/ZKrrTGpsVYoH\/JWZy5M3\/1YjeXlO+U3SjHpOewhJVRaNBNg3ibgi57\/3W+BOnvlxksR0SBaQzACgA9177t1AohnBQes6KSFt93BX7k2JmxlqbTbtBfJ0uHuD5Me8Vku5Nb1i2waIBJf5TEH6I2WAGWHWOFbt1ZMCa1uK7VvpPOEwmUeT9IfhBup9yVvNvQmI2nmF6tyuJZuWKCsT5onhf7iU7hJCh1UqApTfR1jS9vXXa+o0+lqoI+mtUGcjbynomH3ftEeAqiVy533SaI5Ue90lc5TJ7CqqfPseDoXe9Obx0Dbz7uqrHMouJnMEKJK2\/g3mkZWZvE581Fq3XPJwganjIfWx4c\/Pi7WZ6ipPkuyZHiNUkEe5O7klDmqcTp6Ht9UxEOuRsFzHf\/iDQWVtVbOsl+L1kqLCZnLN1tHTCNZ6W9VNBXhLubu0ICZZtXv++oOKoRIo4pcYOLgBStM3DAXo8N9eOmzzpLUHWI797UCvhv3xcOIMXW3oiUVAHl237F2LvKHYijsVnaskYZ4+kZO2QOdPdxRELqETd\/mAkVqrYi9+4VA956z7bK5513GWfPYNzSscpvAsEftZgEnNGpkE6hQD3BaMvNesXLWgWKCHmM3vVYNqEhRXsax3CkGJ9ErP6T2QujP6aclMLGE7D4WFmZiRbqeAtS7CxbsuMKzSJd6jgiOqShSmPlWR8rlnzsSpHsVNvGCLK4PfP21f60bAkpPEXYXCiUUNn0Mve4Axp7wFlb8HEbx\/WGL6Lj1lkj+zM8Z2gHFeYb6E4HoLbS41UyvbnK4UKoPOO6uVmWQGH75fJI2mZHhqbMSV5wky52l4gnxP9kv6G6vvMuoo\/CDgsL3lfuLfKgHqv7NWUYW4hGQw9Tioe+ilG7EyZDTQl8zUKoSJbqbkwn8tOseWMnKnIP1FT8YUf2fIFsvaqIEyBkOuv7DZXqfH+W5c7pYxl3X3gxCPktkU05QzgU7BHWdAt0\/457u9mdMhC0FTGhKQmrd44peagSeivCyV5O+SailLqCRPHtCxU4YMaSmG3V3xyZR3NM5JImp6WyFB2U\/mQTj\/BDsGIskArD0a+dSrWsVyuZl2T2edUQsxs4jhrpt\/WIC7huCp\/hi\/zbzE5Woq9N57Vq98kxaI59rD\/jcoQq9x0J53a\/9zQBUJALLIYABPt3o5Qj2YI7a4yRjNcO94T\/vlbpEYm8qTm+HhbhYO8Ji8PkJ8+qbKsrU7z8wqnXPm7DucongQIH2dsQqnrFr4ifQkuUr3bxSZ5YJUoMt1b1qjL+qcU68V3WcS+RjBJaEwI\/y6dVXjazY6kfVvOIgCkwaIKmu3+T8yAiLm5BOn+DVEvQkbs5ZIykKXr3DSbQM4qwy2ZlMEy1l1n97PxQ7K2bPiAciXq+Zx6PxgFd8OxaFeruHyRVxAcU+A90EMNIuLAChZwCxaCf7Oal454cL0f0+hJ\/NPuTOlQVm28id5gAo11pXRKiwOeJ8tHR65aBHiK","iv":"43c4c20e8599487586579f13e7e8f4b9","s":"b4301659f2baaee2"}
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