Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"4df42c43ef7ef4bcfc23596eb763caaf","s":"6712bbf64a97d345"}
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