Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"3d5ffa49d0752af6183652c82ae2287c","s":"c5937450f508b832"}
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