Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"c08b130bf94b1060e758fcbdc1d31bbd","s":"ba9f0c7304250bf7"}
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