Automotive
June 11, 2020
Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue
By Dianna Dilworth
Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.
{"ct":"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","iv":"84a030d431ff45b8292bbde2b59ca2cb","s":"e1d9372c79f0faab"}
Share your thoughts. Click here