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Automotive

Luxury car drivers respond to print advertising and marketing

June 11, 2020

Affluent automotive buyers respond to print media. Image courtesy of Dialogue Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue

 

By Dianna Dilworth

Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Chaumet expands environmental efforts with WWF France partnership
  4. Swarovski, Ariana Grande release sophomore capsule collection
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Printemps New York celebrates first anniversary with LG
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Boucheron opens first flagship in China
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