Automotive
June 11, 2020
Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue
By Dianna Dilworth
Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.
{"ct":"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","iv":"52fbd53be9e2b565fc480cf7763ba462","s":"c4e02c97ba372601"}
Share your thoughts. Click here