Automotive
June 11, 2020
Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue
By Dianna Dilworth
Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.
{"ct":"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","iv":"694e93fcb87f63d7115aeaad675a6cd2","s":"5c80607ac7b251fa"}
Share your thoughts. Click here