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Automotive

Luxury car drivers respond to print advertising and marketing

June 11, 2020

Affluent automotive buyers respond to print media. Image courtesy of Dialogue Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue

 

By Dianna Dilworth

Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Visa, Global Fashion Agenda start circular design competition for young designers
  5. Moncler returns to Rome for spring 2026
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Marchesi 1824 enters Harrods Chocolate Hall
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  9. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  10. Yearly sales drop 5pc at OTB Group
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