Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"32a15bfdc0fc631e7e7beaefb28dedf0","s":"811dee19ba43790e"}
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