Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"5ebba087a04b0a75a265876a62a41e86","s":"25965d4f8144a0b6"}
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