Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"36502427526d82d8d5e6c6cc2ffa337d","s":"261e21a0363d1972"}
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