Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"ebd1399b4104cbe44697976d1f51778f","s":"333cd32882d6eb81"}
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