Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
{"ct":"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","iv":"0384b15b210a922532b30b78baa6f5e3","s":"ef7a1d5181ca0e0d"}
Share your thoughts. Click here