Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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KV\/mGtD9TPrfaaVUEIn5DwkFKlJJoll65DDnEDCp7ePwcZu2YgCncqUaAUsCJrVovBSrmPhwANFWBoM16GXQkKcXgDvy5M8Kzj+L5kp8o8uvRF8+WezbJ4sCYyzT9BkqNbvwQZKX+ib64OwQpVVf3fDLEEloFNiKZ\/2H9t03C2GF62cwX6CB8g3EYyieeaTQbCimA\/C20JNQmcs7bJJ0eUnmy+pZazWxFB\/xUdQ4i5wYBw9V5VpqtS9elJkjH9JNUmp3e+gj1iXGAHfTkhhTTNFk7IU48e2n5EYKqdI+yWwCfMVNk8lLoUZTpf8qdb\/x3k9afl8hnXf4xZbxuqUEpDL0isg1Cc8AMKrAsK\/ClK90gFRir3ni5gXQ4RfrhRX7cQqaNhirO8WqAERbrJZqv0yxhvnIcOhuCotxchcLa2pQvg\/5TQAFmW0+ZqCPOoVO1NLv\/uvVbdS+u8Q0j0fYlYjfSIFkssRsxi0SZt1s7+ZMO\/GQNq8EM+okaXbrWPP4FkWjnqo5Q+ORV4\/sJ8+s4BjF6H+09FxwDMQ5E\/zFu1WFxrsT0h4DKoiL\/FoaU9xr1ubxoQwQklkINxpNk9U+pra90EQDZQVYu\/Xy8SzA+\/JZwSb0bX8Cude5TFgUOYOHJ7JyRgCRhsrW3jHcnRuHwlUO\/G8JNhZ87i\/uTkvQjMkYUuXaUqSv\/WS48XcEllUq2XQI3hnIdFK975c983DixVlnoGB8DrnVyEnWvs3asqNdoiwZLOfkWYLAkCxisG8tbX\/B8l\/aeZTpruoqGM9SEBDjtG6n4M0rxMDJFxn15+JXs\/SJ8Yd6lOvV2XkBdoTwJN+GQTZoXVa9yD8DvMtRuEVgzX4lGoX\/Uq2DI3XbREV4gDqCExdG2sKlLNy79Phv96yrN7J4fy28H8m2mGQzsum57mbksEBt9UZI\/U8a5lk4BsseFJHH6wnoneLIS4c7kLi+UerbmCQ4ff9xRCh7jDqx3NL9JuexQ+Jb2c3ZwT0m7W+GyZBtu5qSeV9iIo4pQ8DZLbGojI8aXyKNjoFiHUfCqtqjh8KloYg610CicTRVd2eWi7yFrlL1DznPnptqvC5isK4WFUDuoF+BlEBX9sHvDcLEv3ZHoQBsvhD0q3ECJYzySvGn9XSJHYiBucKynWBUFmPCv6cvM95oVQAX6FVzmoGDKF6b0UotMbOf1\/li77HxrbAPJiDQR8gTjgQ3GLZ5CcxXAPW6vuLbXygyW1juPUkC58An5HGWrg7p9bcUXJAfOpbdCLHVKsdLUfkcIPK9iqrUHizmQbCJnA9qvneWtZ7agkGb0zN\/y6xQJ0NWN3CX+IwQ9Ihdia5LCdNapupjFMj2JyMGxnQFqGDO\/u8j05679WqCTkIAgX6BVJz0obT0gu\/l2W7lDoK\/uVS7T0YIH6YXTjoboOK1INYDwJhwLXj4UAVxWaB5UFTVsu66y7wgWcr0Oj\/bajOpAVPbZJRqgkynJK6j6zsdjVBTCw8ZeK8ah\/W5tSI4I2V2pgcopHUrLy8Q71a1fPzuxFRi+3AKi66ai7iJ8DPyvDGiIbfRCrXq6tk0jrHoH+ude4qwDhFz0E1RRsJWTK+CFq9lXiuDTzKg4BZ38b+QV6rgNIIGO5hK6bCfaeLixbRseO9FzFgrKFGfzlyo9eyM\/ddZdodIL86hTFKC8PWJZEiecHIfGklAfsTIJKoBP\/dPIC9fIMjff9PsBcpL92xbhGBlKMIm86Sx3h8SLvfYwxina48wNZyhccJtpXDpwmv1JbwUnXdSV1HCWe8CplgafKWNhx6\/luIMVROGYzce4f1ltXqJdtX0pB1F4511DpXqRn+u1L3lamC4cVCtp5z9+Anq45CU8qFN7TIcPYc9c1UMiGlEi5RJBFNXg3bGZzivN\/kidc5H9+YmvEG93B2b\/fmfkT6uT2i\/xlq98270HYvi3GD\/A7QhO6cJP1ZthXejiRVTu78xbGXyrOYgw+HkVSThJ1sAj84MvC2QiTLyJBmhNSJRgyFN7chcAJXXs8QgQrnJgcLZ\/rMuWF7m1voquzpmfpXsNX1zqugBOznDx3IIHHPC4zF5IomvHozsfw1hzhDtF\/0Xs8rIHpthXlDmHX+OgDK41S6V9X9xPXlT5SdWWXtFcAfMseJDAEVVYmmEM22oUwJamM9cykAASJWGNNAPNW4mjmUe1z7t1WlD9BwC8P718BvAaEr3dlr++0OKjNc1b4PYOhHEGWs1meo\/EU4x7VSm3sgOJVlDRe8mpr0qW7DqqO5QRUR5FMqsYieR6Pmx64utsWratmrNWEUMHh6\/nWfZyT7BHgIltg2aR4gGcjf22uu3QrYmhxlZulslX2E7C5TpU1VuSyeg0BbKnFwQbe+FMwtncKrXRQ2xZjhp3oEGHeUQGz2svJ\/OEo+xeUCoUxGdxspx8\/AC9JqHF6vewM70fl95xLrxowvMH20+LUzAlt7qNFx+KWCshmnfJ\/QVee4n4x476imSBIcOw7cCjtWABLSVLPvdZsk3lpxzbc\/0+Hil23mEcS\/JHfj\/2NXAiHKtoba7Iz0ClpyHHjLc6vaI491gCSpcT6VCfaegFjTM+4RTKCTrLX0iMGcYFCJXD3UkNR2TyL9tEh22MvilZmE\/VPdrr7nxDenzLSwuDWxn1NWvIeTq1p+ZumP76yBXis+DHoHvZ+7B8TVJrvBMdVxNQiQh90qoqL67nBywmJ33StPT0xUhlCYfj14ev1SPTTf9GKkbV\/3tZl0rXT1l2ww0XiV+qjVX+UStEmCmSfZRYWV\/nx6eTcyX1wxLbYExWM8Yzj5YTKUKagIqT+ZjBGs9lcXJoKRgDhhmvXy8ONBN4MzcjRHInQsATHu5895NsxhZ9JItw038RTS1kNnDnoyVOXLx+8ieehqri1Vk9wVGRGO1skWlQMQpytQzHFHknCxhmBKOslMrIJnxbJh9k5cyZ5tRgeHdw9ummxAupTopbsgfRFs2fZqIi7jYgXwY1J+78nP74fYNLLezE5DJLOpbk6h5n9URN2vaOy+Z3Rqv2EM17\/zAorY1MKkhqldwcYnj88GKfXNMePVPAJPGU\/j8pZIYTojEcOKCsSBFdy4SJENqemlF+4NQmXk1ogFnadGx4U31cKnG9sGdm6mi0paloqhgNNGssSVwItbodjjlinM4jsZKGk4QhJG2X8C9vWfuMtEveLwiUS2JI9PyssrhVTSJDXVJ+gHh6ewXwAyFsQ9CSM9NsV2HRch87G9MhtaPkYCYyCTDyFhDGRTCoFE47YCPkWrlNQ48R\/hFlTYjkei3XbzQQ1PGFXNEWOEjAKHm6fNDcGl5MK2orvd\/cPmhFslGumD6W0wiIzys3buRk67KVgRWpws4AxgvJOIGu3tiUNRv2u1enprZdow9L7R1+QO\/WeP2onyXDY8O2TOw6OvMpaNUdwwmqxRKO8gwf69z3xTXkk86ybTEcUiZ7Vp5khjunP+aQj+yXCbWv+obmET+eXdy2E8dALFtmJc\/rr4HCvugMSesHsGjPSJQghnmeeEBSsKu7Njbl2DTHVwS6XqTEUaG6JrW\/Nu8u6N2G6nMdqz03eZFkb1yzLcKq+KR7vI5DEXvvSXxfQ9mkVbtvkbYWs4bF5g8LAzUEeZc1H1bKwOKiybkLJd+9Y9zeK4ClssdppXNBdK3VOJupZJ\/LBsUVNjVJbSNGMSaTn5hQ7NqpnbfDYseh0VqihBchvynx4NTFJX84vmiEEFVaAEPTtAq","iv":"a4deaebfb324f741657b74a19fc15e18","s":"da5c947e2eb759a1"}
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