Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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EV\/t30dA5j1NWMq1+Z8Xy+v6uGiqYHK4bQjT+Ic6MJ0fd09xHXQtPLcB\/ZWzkTrezqkRJVE17F9u7eF9D4bNbvpDJ\/Ufz+1q7HuT39WdgWZrCUwoRSQD2owoA4GILWMFSBbJt0q1MpQeq6oNXfN8kofT\/cwmP8rGsnh5pdHjx3st5W5KPK2xBZj5eAv7HDkk8xQ2jFCFW8YrBt3C0lJWu30OthE\/JEferyZjtGFXFOToj\/p3zagAhACUfm9MxgsgHCh2feB530Pd\/Tr3oymq8Z11oxZdupdZBQ3urJa+4SlDk6QzC\/uNxv39mhmUpClQdCB96g4uAARWgOARGMcTPIf8aJB8OnbguJNBwr9+1UONKqkmSWgXdo\/qI\/mutAXsHplKFEHm7qYznCdM++YvD28NogoE3SE+M17k+OTwFylKJYlPvpKaLtxJ4TLdUEIZDMvQ8nJParOAc6yPXAXjDd5YNRYE43zd\/yUUYsVWUqWcQRRZSeleDl70HmgwdOYU0m8Q+PlaIqbL9CwitIi7LJKqQxtWwA1YRm3X1cBIczXSV3n1rX2MJD8X6Aa97yiaGFCGglvkFDkfP8MhN74n4jurSdDC8W6zJKO3Fa5u\/5ScgymsJvCkbSjraT2x8xsKxmXNNOIDbKMMQD\/IrSHB5x7jlTsG\/6B\/\/Zza0Qu1mhUcHApodtkBR6D4\/i3\/hay8RwCjY13oQM6zoo1N0zFuc7MO6lH6hf\/yucenD849q1Nc0DOSNUIYPb\/7xq6tiEFlzaHPo1zdVrTRV6UYR\/MprrvTaUcyZ79aQzidG26KzDM3AVIe6I6PfuQGinkZ3irU9aTUrAfiL0ps\/VAwuGB+Sb9amgtwpUedwvCXOQwqUiHpi0SlPQ\/oiZy2qgb8i5NjzJpNjoA6r7HAPV\/NyDMXQjgU9D\/FMjwaigQudznrEzvcXd3KxY+WQu\/ymh8gwusFxnTSJ3ET7zCqcO2Z0wfaRf5TJy6fm+p1iBmyaqlSez6v84YQA5kmgNBxon759jl94OP0HN624rCA6kgSLIT1h9KH08wEgTnVq15FPlkxJQHqIpikTmA1yZvAwzdx7b1EK1mRFfAYR4l\/0xx38Qaxcnxl4Y67QlDZGeRKTlRc+pV3bdnPgzaTUVqhulsZQBgdYaH9gFhXSIdfhbGVxQ9Dl4BjdsN0weadT4JhEIFhAt6FU06Lj997\/FPSqHjH9NVAMMmbOAMJgfDIoUZsE4Zzrpl4TdoIw+dAwe7MLQBq1ptuB102tM5y9VA4xa7S8wQz7EqkJRes+dl1IEBXGCQAydstxkExsTdETOjr72P6JYhXvVuzvEQ95DzUAbOAuVkdi2aLFpD51N9GNmLD397A7QXlJ\/IZFHyigHAiNN5VvIib6U6TbjZB2jt3uPS+8mzrjoQo0ocxRwnl4TtEXfwr38Dml0aEuHk+rB69Abzu0T3RctBIIEzp8GMmmbRYX9dP8xkkHlx7iprNHp8Mmqd5P+fQTVmnrk7paPH8HhBaP7BTuk4lbeoPJKeWe4gujmTOlf50iDTJaWzYcLR500miqh\/Av47tGNOt61kaq3Ct3rPyFDztnVaLAUbHPtFZMUjSfWPoDS4O44aZuBxUAqMLZ71wEWgTVyFdHozqDo7NR5S7zLfDe\/7Ew0PcmRvC1cTNA4F6ahYXCIn4XYCBtZ4TA0PLYkkEeT4wcnwN8nBv3zvH2FmgUmnmbN7aJji2S\/JT3PJiMmDsaszXX5gHtHwHAipoNjEBeFtRTigcSpDbVaruASJwb0y6kaJcKc9pcUOBEbERSOWwlwgJp7\/2pXppWBbFCJHdsl3bRPlCYKv6oSe3yq1jlkdzpK7oFAIft9j1Jbdu8NDImmSx6mYpHW1Awyl++8cp8rdf1dPg5cMraLWGwbYBo9lFWqPEul4MKf13MsgDXnL5lY5CnAAmuVMx5R5KoZvWY10alGZfyoqdbqqMOYXsv5r\/EMP99NU3rpgd1BvyHI52xOWdTF87m01tkWfMz+A7Ad1TD\/3+w5mHDYknlUHE5Im1hLxOYG8JzJ3dxIEEgVGpz88bkuC35OGi7MMRsQ9mrzHcwr9Ru0GrHtiyjwngo5OQHH6aopbphQBcjmorrcvT9Sac1Hfmnn2a9oV3yybqobn1G18ebFGaX7Uh+p\/09bd92sVBlS7hzuqFjx5hMb8rVvWaJfvLpT1r0nH0kct+x9rlxcAMR\/IOzbN0Sgi7GAXPww88T99MxcZfzEWAP7RMkqhe9vXy0bIaEzFgvz+81UMkK9nDj+YvnT1l1KtnkHNkdIViLBg6FosK8B53l++LXwLz5ZlfmSnNZTFBG2cJFVYgHhX\/Oby1SVD7W8y\/oOls3SFx7er0PNqyUuOGVB0CFpUSo37PSC99hfWXF0dkJxF6uptT5OQBFv147O+3fpQ0dF3JDEnJfU1BKr1rldVvhkEyhxN7trycyb9D6wDHT91+iDIEeT9AGRNBJZF8SF9zA1SiBxEz5kRV2KkszHvY6LKkwTG\/\/GrSFaEJe5r9hYlUzw4U1ebqroJJF+FgENiB2SaGc8C0KOmcTcqTzNRf1qSUbyXmvqyAkjE2MYLnLYg2oUnxlUUdFKEqxgQRlYyIyyF+sbYsesMnUd8PqZDT3qKIq9iaUjKjXRxnnP1epqOLATmXwUW8JFlV6RcffTrkh6P+yzqLJWkO\/b2n8WhpNpK6zOt\/CVgMcXUMryxc5WmKHKu9eU52g9On6mQTpPQK\/1t25e4daFR\/EuFtcSx1MSFe\/Q4iiojUEZk\/niNUXCwyq53qi5dbi\/vUhwkjOtbbxS85ufv2qqsCCs3Gq3GGGzgwqyXvls+pKSZjKeHsq6eQABxT5lmzysllqoKMldJGTZVban2nGQsgFP6FrlLj3WEh\/1Wc+Txl5OMsvHFB5OmPFVeUbfO8zxm9AeSmrwUD5AgKSyNU2V\/tcalu3aryCnWY4kc2cuL7NOjS9HeiXiC\/fbhkI1Ni9sb3q6qkZ8UFMyQhP1qzb5yaE8hMTqQZhweu+8aPMGX01s5JhwQ1i3BAnFPpIeHY+snGuikna\/COwZcCsDnAZm5SWPRkUftJbi7W3qz51NjUspHkj\/W+MZ7eDKogXOUAu6EkYdVwKHVFfpFcLc1KK3klVC4Zgis0Ep259+9O68TMFSzlNFml4zBHRk3x5qkk6M1eWDKw4LMI\/+XCLG4eTrHFDqqxprwqA\/Z1kbnnpUy94QP7GI8RkFLH\/kBD2M+LefILw020vLh8aYLYndyGGaihMXUJLUh\/aWB4BaygROGMPmIJhIs6Zfg\/xeAS6IVb8AG6zJyWKm2geSRSM658Ezs9CeHpTIQjBaIjKOq6Xj+J9oGHW9DdXRkJDdv6DfEeDHJe80bdjz7wIr2S9FngTNguAlTIzBywgEcXlKNL8MEW89suoDnZdony1KpdMZ4jwZ4IlSta2qt\/cEsRCegAzwppQL\/5T054I8CS5bk8jCeszsBFXxgnsJzOYxTP95byX6C\/84MW2ZRpgIVOU2pstsi4S6+Clvs1WtP2rfD8Nb5YfWavpGUzlSe429Pvb8zRRZL0CibI7WAwO3QckjD7YYb7\/FARp2N54r+EhUeq9rbehUKDKgW8dKfTwnsZNLSOns8gQ4UVgHTu1C0vAnsToXpgiFpCrFC9dU00RpGCiSOXO0XvlF9GCtwLx7oZ5WwjTlWBNHkH+zVdTKkWr9JjJNq99lGFOR3j3XqoI8vCuJJe5N\/DHtbVWX","iv":"ad7f967da1844a4d08f365d15baff43a","s":"aa28424364d35da0"}
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