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Feb. 8, 2026
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Marketing

Luxury descends on Wimbledon to capitalize on discerning audience

June 28, 2017

Ralph Lauren is one of many brands with a presence at Wimbledon. Image credit: Ralph Lauren

 

By Danny Parisi

This year’s Wimbledon tennis tournament features a venerable host of luxury brands looking to tap into the event’s luxurious atmosphere and audience of wealthy sports lovers.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
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