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March 1, 2026
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Retail

Luxury draws more first-time buyers online than other retail verticals during lockdown

May 1, 2020

Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Image credit: Bluecore Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Source: Bluecore

 

By Dianna Dilworth

Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
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  10. Sneakers become prominent force in footwear: Fashionbi
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