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Dec. 18, 2025
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Retail

Luxury draws more first-time buyers online than other retail verticals during lockdown

May 1, 2020

Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Image credit: Bluecore Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Source: Bluecore

 

By Dianna Dilworth

Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Moncler returns to the slopes for Grenoble campaign
  5. Capri Holdings closes Versace divestiture
  6. Louis Vuitton courts rapper Future as ‘Friend of the House’
  7. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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