Marketing
August 30, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Despite sending more emails this past quarter than for the same period in 2015, open rates and transactions barely moved.
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","iv":"d9a21d943b32437176adc5c2de438077","s":"ee899c336d325cee"}
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