Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
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","iv":"d6de610fe88840d829b15447040fed2d","s":"e1039633a84b2ac5"}
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