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Internet

Luxury hotels look to bloggers for measure of authenticity

December 2, 2013

 

By Joe McCarthy

Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  4. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  5. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  6. Chrono24 rebrands in bid to lead global collector community
  7. Luxury Group by Marriott International brings back Dining Series
  8. Louis Vuitton forges multiyear partnership with Real Madrid
  9. L'Oréal to launch #JoinTheRefillMovement campaign
  10. Valentino Garavani unveils Vain handbag campaign
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