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March 7, 2026
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In-store

Luxury hotels use summer initiatives to market less traditional locations

May 27, 2015

Waldorf Astoria Park City is offering many outdoor adventure packages Waldorf Astoria Park City is offering many outdoor adventure packages

 

By Kay Sorin

With Memorial Day marking the unofficial start of summer in the United States, luxury hotel brands are beginning to introduce summer initiatives at locations around the country, targeting guests looking for fun and exciting getaways.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  3. St. John Knits promotes Mandy West to CEO
  4. Burberry bans exotic skins
  5. Pomellato launches International Women’s Day 2026 initiative
  6. Luxury loses a generational talent with Virgil Abloh’s passing
  7. CFDA bans fur from New York Fashion Week
  8. New faces cover Jo Malone London campaign for English Pear
  9. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  10. Baselworld's importance weakens as digital takes over
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