Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
{"ct":"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","iv":"b2f423c9573cfb3427ab57f78b25cf2c","s":"6f96af87e6d2655b"}
Share your thoughts. Click here