Luxury Daily
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Aug. 11, 2022
  1. Gucci mixes futurism and fairytales in new stunning campaign
  2. Nordstrom to unveil Virgil Abloh pop-up
  3. Patek Philippe expands watch discovery through digital format
  4. Dior channels beloved Toile de Jouy motif into home offerings
  5. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  6. Tom Ford tantalizes new fragrance with eerie campaign
  7. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  8. Bentley partners with interior designer Breegan Jane to highlight hybrid
  9. Sotheby's auctions coveted Michael Jordan jersey
  10. Prominent luxury share bumps average price of vehicle: KBB
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Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

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  1. Gucci mixes futurism and fairytales in new stunning campaign
  2. Nordstrom to unveil Virgil Abloh pop-up
  3. Patek Philippe expands watch discovery through digital format
  4. Dior channels beloved Toile de Jouy motif into home offerings
  5. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  6. Tom Ford tantalizes new fragrance with eerie campaign
  7. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  8. Bentley partners with interior designer Breegan Jane to highlight hybrid
  9. Sotheby's auctions coveted Michael Jordan jersey
  10. Prominent luxury share bumps average price of vehicle: KBB
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