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Oct. 17, 2021
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Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

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  1. Introducing Luxury Women to Watch 2022
  2. Mobile reigns supreme as holiday shopping channel
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. How should luxury brands navigate creative shift on social media?
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Louis Vuitton dreams of summer in bright campaign
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