Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"ea8efbde815c05f4d398cd2e566cdce3","s":"551b1a6de33ae55e"}
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