Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"7c724b6f098edb61ce80e196169bb05a","s":"3418257f8a9e96ec"}
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