Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"3233162b134dc38e8f25025b24c82e08","s":"4da7ece79d678361"}
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