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Oct. 16, 2021
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Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

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  1. Introducing Luxury Women to Watch 2022
  2. Louis XIII gets a taste of gamification with immersive experience
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Moët Hennessy welcomes young artists to new headquarters
  5. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  6. Mobile reigns supreme as holiday shopping channel
  7. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  8. Chanel gets wordy with latest jewelry campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Dior reinvigorates Miss Dior with latest floral romance
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