Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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C63AUiFAI6Q76Vfwqz2T+fqPHZ08b84qOS99YsR8BQgMcizHiB515TOafyvMxP1N0KB8q2YXqMb4izHWFPpDh+ZqCwMVVYEsyTGN\/gitDHPwCpaPpDLRTGTXDJP\/U0TdfCa+EZOi2wtuQn0st+2xmgSsZ2IIcaANP29+vzWREpE96+C8nbsyZ2hJ37boeHDTe+Tm\/bsRV79Q07IFn\/ysqo6Ns4R3nF9uQCnOD+\/xjv7H40k3xsPFijKfhDIS\/gt71b2WgMcCiyAMMaA5M1h\/dZ7betBMWOWE893OLLoauyWz21QUT\/ErY+\/UbNtL7maBAgCncDNsQ7hSzuzB7TdGWEEa0vw8iOsxhhm5FOfg5sIHfAUFtY9uQFj21oe7GL37aL8F+fFFg6hoVc8x4mLagnyn8a\/0LSuhtAfV8B7\/vLG4+M2myCxJRiAMBwcT9v7eDi9exOp1JCFt1Ml3to+SGlt+M2AF9bBp2EdSK\/Lr88yPE2zaglJbLHM9DvxCflBbqf0++9ROBW03sYq5vnEgegvXuFGcylp0r6AHsU1biymOc7v\/kO5wVwCa4W2yxOnvQEcA4H+3VoW39vS0ZvKUxTrV1wa19Sv24m8njx8WLg+mfAr60y0axfYwc400dOzjaPKuJGg6tmUqZyAOoLS9yZM6La\/cEHzhOhsmWBipaG\/eVS3yIHhBSIJIZfgDPDMU+ybFpkkrYg11PTOSNEsfkgn+5DxwabGTKQ90h4qT19rc6NJC4QFN6OHbxZi3NCSG3hiMe2kTJwaMBMkuzr1wf+yI7c0P5b7NY+EQrmjen5JBdGJFqZxdqpEJ+\/1RrDxxJfTPj6aCrGEfU2p8BtdnwUXhnZMg6qw6x6RYR994QTzFPdsd9eKfS396TCU4KQjCxqX62OqXTRN3DzUiEbDWNR1CSfP1SVReGpf5D6uKBvdZOs0XMda91mJDYMzsASwVfJyFEUr\/lEuHG3Ie+QYKvy9UlPuBPG+nfBBzyBQ5\/FsLaXQr7yi\/Kk39ZUiMJBc8b0s8yMWffsFvgaXdkEyV62IZCzAkYKzPAVvjEAT8rkN3b14jK\/hqLnGxdJREtXD5HL5Mksd9jIEfhzOm6XkmeleyjcV2sDT9Q9WpWiA9cabXeQOKtL3hVHa7J2Wr1oRJ\/ww9GIapvh1moXOE5iHOu1s293P3HvMKoWFfgbRltRj9B\/ki8AFWFjoEzqM29DFmOVLsf4yxAoQrt0FWJ7skgO11gKbndU1YOaXvojWtSKAihcroMGM9\/1i8mhKxFMO9LEKI3jDeX5sO1+8LZOH4o+H28tPjjoeqC7f7vFCwEqSBYNlPxwcBK794s9X4tH+RXtfrYM8RWCbIJavPUpKmE6JXz6YSPPmPbMQ3pJQA8QwJF\/seY5WOpNakpZEvd9erB0SosQQDsoHSCXcfnrND7RtNPD6xRwwn7EpptnG3UTItuF+wckcVvPXP116KChcsTrYEF4Gwx5DspKJbZwkfmfLGF\/dlXnVB+0+gyqhCJ8fRKMUOxva+Yf3iXK8gN0YjmRdAQKLZWtccPXvNXWxOAGmSEJ2g5KKj3FWpOTkqePuPwvfz7dDSEKnjnHhsZjPUsmQZz6EmR7OVsJtO8lWAlrZGtG5yChgxl2nsSRT298dvEHYSq7VHzqWT9+hlItaAYEBiO7bMiskaMCRMX5mE8QPEEKw6sRer5JhtObC8kwTSjmJAeDw9MwvtWwkgmYaoRNJENv6EdIaMFbRDpg1skBfluchj2UR3G55LtnqE6t9AfZ4QgjuJxzFKUWqE+3AxSh2knxGXoydhU0sCZv1PQYRmIjJo6TWPeMuGg6jDxShh01jbia8s\/B7P0yp+GHTvPyktumwI2MR3FFq7RmBqota6nHsflBdfatijWH1vZ01B5I73JNlPUZxJX4\/Ux\/e4rO9uxj2HI4WYfmsJkGDjcd5Vly5Y4u6wsiqLTwzUYX9mGXKO0hjtB57tLJUCbyaQZEaKTkvk4kJdhGoZROyJXg8564fFFXEKLqzfOy46zzpugiNWRtfRcQzsIfgPR59Fo721oVBS683Iv\/coFKA0H0GYn5QEia4fW3XR3xLBMJnd5varZeiSw+nEdv9F18wLky5x0X2WbHTSmjntIYjkmGOZT8tE4g9TylfpWg+lcH5xGdfdmMqrRCSLuaE5mmDf3JGE9cbB+7oy0GD4HMLujGE45GAy+VWZkORw2dOIMXbttJ6NGMqyZbxmLDddk\/8pgHSxJE67KlnGJmreQS7xc39Df8wf\/qicWwvTy1wmgCokGbULOLpxVzM+yWu9Fzrlm3ZdSCTZmLYYdLE2164Dw2edB84WagYZi5Co2p78FNl68fG+cHEarv1Lv6cogwKml9QmOXaulbKWgNZPV1qABSnKeIKiXdpAhA1lXMBF9hYqwcG4JvBheFR4yrW4Cq2se3mB7\/N1jt56HEoSutAZTzBLQaM10XTp0cf+risGRlnzHlb3parBKVMt3gfz8HKxP1Y+YR93b7Z6Dp4Oh5+xc0t0dPg5kHS+CP6dMZPRxXKVvWA8M8ICrFwsC6TFcmcCGmOb3KoEMOwa57HwAHIMGM9fU+q2f2BF0Fw3L3iUCf87Abhm+nUACTWJCrwrB+Yg\/xusppnfLZDWOcU8W8LiUpvZYsAIHN0zjF7exlh9PiyXWal1IphPzlTEP5R2GgYqHkCqUqn3paCdeg\/gxF8o6Agk3SiFoBeLQ3eu+rijF27O2w\/PfyiGFm3aHtP9Lmi6PqkeXKrXhpWEQBBEJNYarw81+J+L5fIVyxD3eKcd9b2BdmHNl6gHqYHjjekl+KM7KJ0x1283ntTuByMpFL2GR3DZjiNNxM7dTAojUlAvFohT\/VJlsyxWgDgdDOPMHidzhrG3wuCRZXhArKeDtkott\/OXoMkwdB0yLKNglQM53894VRI0vpkqhaAZZq1VtAESMLX6SqHbLuPpMO0\/1Bhy5UdWSmnsYVzVBVn73cEgPvciQ+Byv5Sce+7S+8OHX18IQ1Lrb5UyQdatkxHrr5VwOK8rTFvyqIYjGqDQPWqgDpa0OiaySrTYy7XxrNk8RwQB5KKtI+tYk9Kds93SGhT42qdlVZVxOPYHbXDjDThvywQICtAiNDjjjIeMJ0QYgbWTHWmsAjbTfmptd355VBOiZAg4bYXAy0KqVSiXwHulbVHc4NK0KV6EESgIkq7cMvPdhsJu3kbYtvEtX9\/GrXJRvwzdZJun\/eJWrig7wmbZAubxkdc3adACTvRKwI7dFiXKk\/bwXFKXQJ9PPzzlGhDNwRDzgGljD9hTfpQOuQzOqA3JcoH4w4F\/cs99W5\/ZzEjnbJzOW82RpccZQEw5njPS34gZtGWsScFqQeBTuX3O2SvlrUKKxP5odMFtPqd\/MRoZhaNPxgHm1cFyUqHZoY1I1xiO+1gei7yR5WSHW9WSslLdGb1pSZiSjVui0FVKXEP7nlK0tNO6Qi2w33CbBA402UxvrMJeT4IpUKqacaiU29t6nV1s6Z31XkOYkREr+gqpTwihalOKrWsUro90djl\/\/I2d208nAJzKavDuu4c1LKf\/6S3ma1lucPQiquUC8YYJ6H0nblXbFRI2xRaiihHOi0Txr2NYrBrOK8AOb6cI2f62gijagjNa5eUXSMGwW4RhG70g0CraHrhCwr2hfiDbJx8kOoVk6SMhvXOH8GYFLWh8irB10Rf2AC5Ud3yf+dcFTLTgbTB0OQW6HnC5XvAP49ajG4FzhkZG\/8oElyaJ33nXN7LFTMQclc+BfO8SEkee0pBrJuog8KEgPJZQVQf79fSrJkbXM5YkcNlYtzlPmNGJYQyxyB2piWXth84ASSz0m2EA4unRMK81XIq9Px5hrfKpf9pvXpZLoUmcNbhFBhw1DBLLc3y+VUBwcRV605tsCZpvrO77V+6pnT4tdb1VSEg+danC\/gzFG6yeCcVp1fjS3nlFxelNsbk\/i31jgH1MXoNeF\/18InSrbCpQffj7a5Pwxc800uI90gTIFvjaQTXnPx20kj7PiCr56fMq5AEamwN1KNg4+GPUAouNembfICTTLSRmj+yD8hrdcLGlAlLXEQdVJrS9YVZP0LTTMV+RrPMCW6yhbjDLGrz5BG7rFB7oefV28XVfzpafI6vkIBjEc0+hMHYHL86JLEmejf9FOuu7Zo+uJ+yWtxIzz4gGO1WL18E0Q9xFOztMD3RzZlPobKQC+vsGyMeB4FzGw4SE6Iy+ipNZuqQBzwMGqp76Ug2KxirOCTzfooR2oO5jmV0wx2X8B4gRqRoAj5erjJv776JK5jsMY2OK\/k4AM0dLKERZp4itocmDphaUhQoz5y3Ry3c3RqypcIo2m6Q0bj0tWwp4LvHpnqlV5\/Xf3vnYm3ylVgKgyVV4iARSv2ee2knGnCNc9y1bw8CWnmlWpBounlXhjb7xdLW9kXKRUkKyuz\/y2Xkpw2IsLKNAHrngUvJH1s+MEUHKiWWdZch53ByxTfa\/KsIcZ6zfjDdCNjTetq01GpYpTPKZcI194\/maUflu6G3bOXHdt77A6E7WFG9rK8nobB2f2d","iv":"857680c66cc4c3b116ded97ea8d8bd30","s":"a164078c228f8c28"}
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