Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"307108cdf61852e0e49a4070a4300c47","s":"1499a1dc00e2ca67"}
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