Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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