Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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