Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"825df01f6f5c9308196564130201d8d0","s":"91b6c64e4cab3087"}
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