Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"532facb4b8d2e56f2a7ecd0ce46755b9","s":"1ac666ad65a44a69"}
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