Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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