Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"e956f8edbb580c24bf47cc7d85576356","s":"2f0ab821ddb8955d"}
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