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Feb. 28, 2026
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Marketing

At Wimbledon 2023, luxury labels come out to play

July 17, 2023

A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren

 

By Amirah Keaton

Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.

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