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Feb. 6, 2026
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Marketing

At Wimbledon 2023, luxury labels come out to play

July 17, 2023

A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren

 

By Amirah Keaton

Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.

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  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  3. Bulgari Hotel Roma introduces treasure hunt experience
  4. Saint Laurent pulls fine art into Parisian flagship
  5. Mercedes-Benz highlights 140 years of automotive progress
  6. Cartier expands Clash collection
  7. Top luxury campaigns of 2025: Luxury Daily
  8. Journalists cite credibility as biggest concern in today’s media landscape: Cision
  9. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  10. Coty partners with OpenAI
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