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Marketing

At Wimbledon 2023, luxury labels come out to play

July 17, 2023

A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren

 

By Amirah Keaton

Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.

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  1. EssilorLuxottica acquires Japan's Washin Optical Co.
  2. Porsche uses Apple Vision Pro to improve production trainings
  3. Cunard taps world's first female master tailor
  4. Chanel pushes watches, fine jewelry to new heights for holiday
  5. Zero-waste wearables lead digital release from Stella McCartney
  6. Burberry sponsors outdoor excursions for UK youth
  7. Made-to-measure garments color Dolce & Gabbana campaign
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. The Macallan Estate to host 'Cirque du Soleil Sprit' showcase
  10. Balmain takes minimalist approach in conceptual campaign
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