Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Arts and entertainment

Luxury labels embrace branded music’s marketing potential

June 1, 2018

Jackson Wang has launched the anthem "Fendiman." Image credit: Fendi

 

Italian fashion house Fendi is the latest luxury brand to get prime placement in popular music, as the star of a hit track.

To read the entire article, please subscribe or