Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"737c88e6eeb7e353270b27cd7192542f","s":"9a696b9223c61aad"}
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