Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"a3fdf6f89539c87b5d0d978f072d388f","s":"e77923d4a0ea94ab"}
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