Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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6gmbGhXjuEb+062eEVVYDoAurQlemBM8MNxFi8EKXAc8Z8x2IUKXuX0yGXF2RAPrMBko3EI3L+pRn1RSiAKGocw1disZL8XIDAFSMegDtqQTRyBvwAfqNSrM5AqNAdfauMPnLSOFTZU4dK5fKNyUIcNLKxgzobkK2OG\/2lXghMs9wnq6EWxGJ8T10DXReoSq1Cv\/91AZXSdBwCARNZ5A+Wa0f35muKYzXrR0nvPDh+yk8npJ1HLQmZIeiMn9fV5iL23rcKrnRyYy+pLQZC07eYC2fJNFOihGog1FJoqsacm7BoSNRvtC7Z9+x9ivgdIuqecNLl2ivDVA04oBgWd8VK7z7Xme8TwqcruL5oCd5aBoItvYe\/NYiTDae+SgxhW3Oq2ByUz1pOBgtbfOgsYDt0aMZuRd7mQFG6qEJWCH74aHqmJgUEIAP+IyoBORfGX4w8UFvd6dXbjRIfpxbcAnafkAtMlyzVySdPsCJ59cEkye6AiC5V+FbTZfotm910+AniF1OBys\/m5KCV5Q0dcdyDCy+S3maBvLwRN9+MsjWg08Y1739xxXDOUOfxhUd0QVWIiJoB+Qq52mXoBgMtbE41GKqQ7giqXeMP\/kovxsZpifCGFRKmh9uCK6qAxjGzhetKGVjGVBYiTw7sp+pqyWVhC4InHQFxNCa1bAhNW1YkraQe+jUOyPovGe6I7hxbSbrJ3MbcV\/rOdKfZvEtgfBUgZpaKCJeujE4wTYL02KYO8he4t2WkcOeieDu5pvGdkByfGQQTQWQ5MjehqsE5bZkckKxetak5J9fysm9eKr6x8WkSwZc7tKDMTlFcZ3tD2lsz7tn3jzXG5dnw0b+xcvBePiw7K0zKS9rVsrpAWRxodNDnsolx2vglu+5VnZ56FUjMU3zfJxTcvhfU7pUSEdRiXz1TdGadCgG1ocneCJdqcpr74CADM0+ZrzP3BEj4m9rVuUaXVVaI\/S8eud3LQtiP1cENinU0SRkfxZQXg6pmYOZ0ggq3G6kXP\/kzpXgUsJOOXHK2PFxGj4cduuOZN2W+ObTrvjTXFUH5CONGaaBd3R9FhhvU4wn8ckT5d8D3piq8rmniqol+\/kZ3ns5zYBf4M3ihqvmkT\/\/ypYE88LkzranE0qyS3r2h7J72AMwZm168aeWeMAUWCL4wPk+y5dx\/QK0zc2objSIQWwPNXqLNOXAQpT7D0ThiJcVOmf+q7pDlyBIK\/NypxLo6jLgP9ecOnvA7crb4kPGEosjd+c3FZLIbaq3wf2sjzYbvGBvXgRatnp1O6dAICkkO+\/1PDYVygrDdbeB2rMh+liF3xSIYmEnkzHOdqFtXCbDw0aoydOmwdcfOANApxOCVt30uFcW8g1f2OM45\/TCoO2nHm8gCjfKi91cKa5BpFr5DVGdET26e+Eu42U3lAaJ4hbPnsUODLGOLL4yb0K4QeOyUrN6YaIV5K5QMLheEvCtB5U617tWgQi53t45xkfgXbmE49Y5pZwXK03Uzm9O9Tlfx0HUT\/WUq+gZ3ENQKmoyzmciGhMClvaA3atqV8NTDlK3mehj2HCrST\/Ly8ZDmgIyysAr\/9RHSK+tD4seHFzKSAB5Oj576B0y5x1LZ02NLzTTBW21IzQawu+VC+mBE9wVT3Ss+bM7WMQ10XEa7nVxzaVNBzKTpTnN0DkUkQXVNRugpSUBe1ggsz2OEH57Ydt5vyRvxCkArYoAi2x3qmp4KToABCjQNOpmJEBj2wCzW4skVy5H+6wBnUxPCpAzWwFw3unorMw+B99ihALJxojf6gw6qwC9oxt+dmrLAeWHJgywTqebUxO6GVVJ1ywzDbK\/APQEnt9w9PucPs2ZoV6ErJv3NJPz3gLbh5fGycQtqSedpyPzDLeqepetdiOJ3ssCUAJnvVQKEzFGp97OOuaIwm128EBH3S+R4ERKvD1BkNPPjIML7D+JOJbP3pD4rwhXi2XmZXtVZaAoduppnMo+ICSP35z+fDLmrHF\/kk3jsFx6BLPDMkoJppwoa+xuLzHXxLw0Osn4KL50m\/Hxjpe+DFnEo6JRznlr4j+PAyOet1M2Wv0gnN+tCn01GZG0ntDX38M0bI4rYbQt33JHYHCx+lDvaqA+lm+H9JDIFyzEBGfQDNNMdJyiTz5F5gnqUTvYQlk5Qub5TPGzWcpmK4IF5B7+ZJfaOK+OFdAQ0VWbzh4eaZDzxKWwHUOseqpxpzkYfs7LVm7EejN7XuBv7i\/z85mYG3RP2nzW2UddOmAX6F\/FiDJG5zbwCGKV60IAI\/WScIQ5w43mS++sFmh\/hAWBim\/NMj2GgW4sqvBy7AvpONGkiY9IAI6XhiG4BN\/zOe3JzfFebWBHoD5y7+DWT1SKibcKDURttwuwNvRiyD7T2q0ZW9+78pKEyHMRVszO8WCkS+uleQdk1CVNqWfKQlLiQ6WvwZZbtLMroE0D6NSMvNYX00mZwmKco+LjR9922KfJixNSObTOng6H2P52Pkqc6tc8yW1gl8w77hdGPH6OUn8SJf+t0PBabN\/juk2FIqHLLGb2dFnm+owS8cRjlVsMj44Muey9fTKX44w0SvLnEwmWjfJv\/iuwbFkWq+M9N1oeX7F9+U9hGE9P5RM2CQLq0dB4\/s39UbP7LhcGs6ufU9eSwOnK3vMh4M9ML6lvJUe22x\/btcc6SOz1CgcK8oHDolunp1xpP3NWwpj5QyEXh0xFnlGMxgaRrjGilDAcyiEP\/sZuLQVGEZrBYK+l7D2yzPD7evl2g9g4uRa1OBgGV2wuejyISA9IZKF5p+hIohdORfhx7rWUwXLdxpwsNiRELVm8AFS+KJK+6kySvEZmo0ClzN+q+m+4A3pcROsPdo0pbE47SeCYzZCPGSQpw1j9dhF0oAs\/kOzsOT+dXwSOMeSuG6R1v2S5O821FXhFfqyDgX8wwEnVFAa99weisPJG7M6zEDzVxUs\/Jk4DxdvhP5ZFByRyzCitW2TA\/LopVGJ9fH4uMDBccQkR1+hU9uJK6x7Wu7FrcMSAWsRueqgIPTpugWyM0CoTxOVa5pjiEl1yCYt3QJ8n53f\/mTcJD7gIBFw\/HpHbIn3dz5yD3m6\/dT4\/ftqfBJssp45KE7EwJieVX\/\/TC7ecCqHXFjToZrDdfeLmQQMecd1o4G75EJZZaV9j+D0GYN7i0mDcDjGQRvkM\/JbHG59uNQAK1F2btnjmZNiDGtoXXZLtAflVYhM\/dY\/+Vwv0Bxc0GjuityETarc5absqyUOnclbx\/MYHnjAhjEJkX+keaZRILVvhH+ZqrcX5nOFy+PcCgolZ0PCtHnsJ6SaXEFGNX5LgAFN\/XocvFVFP7pAYw8CYCsSDc2ex7BWqGakNWsH8VO17OPDxpJzmgDtkKjYpBHGQSkIXFEot081SVcf1HkTfIsmVTeClUpJB3XmqZoBkI5dFRQoAikcZkXYQ7t2owNWQ3fKXS06EmmTJ7jcyrciDlom3a5Xipi1+lvNHzOVDYxB9fgZJ9BCGyQJdJQQ+CdGDyQDIcjEjVTAEyCrTaQCfFryjqRyX3tRLTJuYwchk8k2WSUb30evcRMo3kJhr2zk05daXk4VJUG\/ebRlTb1J8qJO\/s4U78sKsaatRx6q3TZeiGCaVbg3EqoMOqawJk0GHv53Pb9aw+++VvcBTiRQEufZpOyi824CAuT0PmVVZY9NXyFd2+KmsSFszjwtWFq2E\/8+qTJuq9QqtB548h+glz9ztIrdHxURhpoS4JpNIhHGO3sKdktmO0\/AP2cV5iuWt2leSR1Ui0q17q+5g4zqPsqkeG\/+G\/Ulk6Zx+dKQkoLZYBZJ5kxu1kxQN9jjmLFNZaVJ7Om2aO4+1f8aZQ8oqKmvnBZ7wvA8yCcg81BtP2NFyHSWmzUD4gOholB1bt37EEKcSwQSoN\/SmytEAUF1jvMig75htO05IfrOlQCI31x82GUx9hw9pNbr9htwqsGDaMHDIF0x8LQVyhasSSzauwNnunrh6b+vxkbN6q5CppYPwiooWFNsuYv2fSsFOyt5\/QblzpXslly8AGYULih1R4DQEqFSUaRTI3Vg2K34tmDS\/uWLPiMZ3o26ClIhL4aKI32W7GVx4w9DLr3usgGOx1BTTPQMYy2yrOzX05hUHJZeXz95Cq6fejGdhB8gRpek2A+fWWDJHGHiiH2oPYpgb+SA4npLshAU\/2SdXJXADOYghS\/vgfOyX\/yvGyjHtufqrOa5jFGGNIBvK4tEf0sXTgStrwFO1LfE\/0mN4XUn\/QLIb8gqCk\/LrZkBTlJTRtxq3MxN6q+kRwhq0PpGolHUQIrtzBQsOBxS\/LAikRJFLv\/p30RNm1XbhSNVBtxtREDgG8cpBJEEa7TAgljlrti376dfcPgVfrqZs8Zl1O5yobn2\/U+58czA43VdIkfhs9mLbbOo95X+0Miu9WcG71jDZwHYLVQfNh8k8zRfcRENni4wxt\/P0+g1+H+DZxv\/F6IEYV7Dd+TMnmL9Dz6S60+Rl7ha0afzzUq\/XQDD3q8ifiFb3rNAekWmzjwRqr\/bfs1pS0nsRo2V+K78x0u+qGoZl6kNliayiqsHCsxCmyn+4xzUVZpN2SHUI\/NTT6NfacvwxLH\/okufkdpFuicpYr7BxWMvt+6MfOEmRqYy4LFIaK7I8t3YcFAD\/OoZ8jyVloGfAASAjTi9XgyZ2x5rWypooxkT7KQZg8Z6JQJVnzXphYHDJzSRS03lHSVI96sCr4yOL6Do126gD48ho\/wPnpoZjVRHNvhS9h9zIklBeshw1Jc8XlEiD1jprvdawBz8+cHG9Ho2LpzDVWdqD27M9dSPl3FXgCKlWfTHM0TcN3dYDNwn1ttYjUFz2t2HPxNy5fv8Lco4Hz6vTXTgqEXeOkQXLdjVZ6HWR8ieD2Ww\/7cku8Pm0yLsaL+aICv6akMPfuSXg0O9ZrDSdoZVQzbibJmN8EAugLS91FMiK\/IrF\/XyLojvlyv6yI0LtTZY1\/okbsUJ+1dTYpxr1P7ThP+bijXn\/lBaJFLCVYLXiZaCc\/e5u3CYkU5RMzjF39l33JykUaOIRPa5Dw1DbCzdzuGdwVXN2jMO4oM9dLX+fLNeGOVB\/ftO9kEJtGZCUnYYxoYQ2flPASXRM7M5mdo9yILP8Cp0pt","iv":"4730e838433d274d7f9c0a70c748d0b0","s":"b3b79897d8528bd0"}
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