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Oct. 22, 2020
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Luxury labels think long-term with bricks-and-mortar investments

September 18, 2020

The renovation of Chaumet's Paris headquarters has been completed. Image credit: LVMH

 

By Sarah Ramirez

While the luxury industry has faced setbacks as physical shopping screeched to a halt due to the coronavirus pandemic, brands are continuing full-speed ahead with investments in bricks-and-mortar.

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  1. Day’s wrap: Tiffany & Co., Gucci, Rolls-Royce and Coty
  2. Google hit with antitrust lawsuit, leaving luxury marketers with uncertainty
  3. Tiffany shares its diamonds’ journeys in short film
  4. Gucci digitizes Off the Grid collection in virtual collaboration
  5. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  6. Shift towards digital, self-care strategies boost Italian beauty industry
  7. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  8. 2021’s ultimate marketing trend: the consumer is king
  9. Fendi embarks on campaign to celebrate artisans
  10. Coty adds luxury insiders to leadership team
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