Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"b670fab73491ad5f052201e537e9e7b6","s":"3c2a77348f71e91c"}
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