Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"4e5b3741fe364696dd05a45306eb9c0f","s":"ab06e275d563303f"}
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