Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
{"ct":"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","iv":"436b815fb2c9175fee0a3e86797bea37","s":"37a72e1f488c6f5e"}
Share your thoughts. Click here