Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"56b03419c1ba3a4439beeecf166f6355","s":"4d5eb8354909433e"}
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