Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"d43c83d62fe30ae4c549638476eb3cd4","s":"01a975635cbf3edb"}
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