Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"552c5ffdfe4f13c904a2c3f87ea943b3","s":"e6772fb90933f705"}
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