Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
{"ct":"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","iv":"ecfe8eb07dad6ea76f473a9d1264f004","s":"037c57ba473f436a"}
Share your thoughts. Click here