Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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OsUggGa\/dXQNaS5EkR8sUzcxXdoZQu0ssWiBiBPbDGVqd4hyb2poFszHVaQUk\/dFh71fdHt6q6PW2yl+7iGT3O+oF0Fc7eEwtdp1e4F0veK2BtzoBKiux6kcktDJYbK\/Iw\/+FIA\/5F1acBc71Zy7EkTynIs\/hzgdAoLBiMPGyvaYFWbdFIDmGJZfmfKhWKXrGmyrrmegHG6IMInoWTFtmsEmTkgSK2dyPwqU7\/TB1TK29QAbDA\/s6Gs2pxam\/UDB5qIAF7\/2QiqcA5E+yWFcFE0hLjVsNUzmglQ4zrY71LJjPk2n6f5iC1jgv12wSrBcdjFrHGCydbQQpzVeflIxgdbiZCL1Gxp1\/X9EEwA+gs7T6GxV8CkY\/6BXrsvnyIkf7kPp0xZuYy5UFKrA41thPbbpz7HVgJ9hiI2PM4+\/zwhh0cipAaKbdWMpzQe2ktFAm8l4f2otfMARtC46rrf9uY37iVyiIDAAiB9BPiK8CL5\/Imvpysuxatk1yZ6SaSwkUeM9R9hqRdrboYOnmQwrOuNd5xPNxKu6s7CxSD9VnoLnfJa87JKO\/td5PRb0cTZUmjFXOXhHP5s0za8BrQ0uGqaqLrBLxTLGNZ7vDon0X00ee4ZoiJvJLtFI1f\/wRyzbjnHvmd4kdX8bm1+IjTiJhwShJf63AUI\/gzlFrqmudi+3YP9LhlgLoD8iT52ERFeVMOGuQ999zS8bZhTBVqMww8F4hDwEPMZN\/WsWIbCe2jva8IE9S+uu+86zvzmCvaao\/W1Sl8HXi18Ca6eA5yqiMl\/JDELpVup2JIqrrnoal3tyH43+qUCRc624kyziFuNNNhTJKI3gUWaGNNzQ8fXzx5xSJWV2NWjDYBdVA5vDEU7pWdv8t+jhQ9\/tYC7jhlAk4CJfwRSW3yIVTj4yjnpHar9rEhmXXqloTuroIhCYIt1sv4jrUJDDUFRxIe8101knf6KZON2wk6Zn4WFjEEcSuElYYnblccNKG0to0QWAES45OKvG72XOL0y3nlFsQJHdlhjIMokX8gE7vi7eeuM+kinSarFu669lTNn9dql5KGyQs7rOSj5Tvx5Gf4fMUVvKr2m+r9K+OYINFDW5ffd9U5n5jR2GOW9LrEeRmOypdVhwPLdtkmRJTWHZ3GIP3Kl0WQtrlx9gp0osDrrIZ1nv60z0WCfI1NYIFpg5hbO4gXzHhFYRVuGADyfcLfyMtuYMNC3VWgoos0x53wMJ8i2+ZuCupJT9iIk8i5UbjtdEEs15x3RCEMGLlkZiNIWJ0Md2Qf+ZbSPj\/A5ibIAG\/Z0qMEWZe\/4VzR61+6ApXKexTrDs3AC7uv4db4MgsFIQ1th9yiwBtbNxTESq13BEM6HD43gGpNkk2E30CSkp7ANxwGHE6LGFBC29KrrMwubP93auWMreZJ4FLDZ2nXOZdNGqjLEoLxG4358ze1XU2EIwzBWNAU5nLhJE\/ZpZYWvWz4Le0DN4bQ49in8SEZQrRhITkDokuTR2xwde1rjlSF6wQW8iUpUxcqLWHqYyceVtH81Of8qn8OJNEPMA\/Ngzn6VEZUIPERb4usTaDWGH5xkvSU9PPb\/QLKt\/TUCxThwah\/glX1ufx8KarTgXKV\/spnu+MAo00LYzL+L7BaF1GviPKUb0J299w4eXs3jJU0BF2rPo20x4jbbYracs+rpeCUNPoYA8p3XxsdbPcWM4vnb9g0\/0nIWO4py3GuJTA7jptdl5Ok34JVFlqKWIY276ZEFw70JVchg7pqrud2Me7gmCLX7eT0LK39Yyajtkqi2Mu1fa8ZGfxFiC9Px5\/xrZgC4+mm+7HyBbitljmmmyLMTnNeE5AaA+HXnfPOJoWAmsWXcBvO8P91fA34XTuTGY6vaOjnDfGbEFh0L6iNMLI7H9pbOMKkixu3uKd2Gvg5sNnAv1ThIRzx3F2vRSthjKKbrBHsVgPpTDkEy5UfTQTKfBbYpsXX2kSQk\/bRMr9HAwBpKIFBjFvVKFJs+XaNovoCEVYbAfUpv6ytwk\/UI0ZzQW3Bc0OvnmjO1h5yi3N3ssdqPuWEFwBCafRoBpauKuPGobr0GusSw4fk\/H7fy2ZWAAIShF80\/ALH0mqgi5s22FTGBja4OV6roYf1PEjE8kZUiZtlc5YpylhrgI7P0U29xWBbug3Bj878JYI6KXUOz4E0VXdy9pX3VjpUOlPBOxblBBTtAoXcDIMNYr735UfA4e4lxhVBj2OB5gleCnFlQMk5ING7IvB3FTRj5kkOA2+k2thCCxaiiJ8WjqM99nMa8w9swqjPWLNz0t+C4bHg5jFkSOY63N2MPR8jAwTW9rndiXbaf4sivUMjafGi0\/aP4Us4QjoUuX4sWMLBdDF7oZksZzDjTZNHHeijYaoT53fo\/Aw8yMBVZ+fWmqobt2syEENFLDhAoSgT5T9inLJ0\/iXjaBT5QdBCuMTukLbCFm1UEFzdfg0X1ZKEIkz3djVwEN4crkaDzmuhjTyrVXLX1R1Vpe1q1LHLhGxRRqw0RoceLCUci1jzc49jfT9ORBJ0ROMiJUtHWTW0IDerUPH2n4c6H\/PhVm4yEYd3BBCWSNHNZqCNY0NWPM7KqkYzo4oiZEGtJNdhIWBoYpoeSzkFI+qkOVIZUwcPexawhx7Va8q3H5nwPILWFMRv2n71fNY4SvpJPU3TJpVM1xhIuT261mNVMokjBpnzt8NVXiTUQ94GTwwnb7s1CS+FidF1jWgjGtQiXH21IxoCvd1lsJhavdpEzEMOzw4p8WOMgGATpDEmLgjKURxRffxdjWpSpCI74hYzuHG4tyq6WFNmMl80hD+mlvjvvfPAu4yKBBV2b63UBMfZN32DqX2MnNrPexOgdpITTD3VXa5dSMTv+rPZMoR3NC4vI5RFbR0yAboM6EV1vNkJbRUKry+DaXa28cUoLtoNTf+jK3nNb+ZFYyfqf0Hmb78npJ74fxf\/ezQzP8nXefmzWFOWU24nXtVUegZAZW27KLLRzXVk2tLHT0UjxtaqyXq04Hk\/6sIhjFcpb31M4rBfThGxSAdpwkWwjZpPla0aAmPSioukq3J6vI4adkav\/urAjevoYC8JV1U0Ky58JUhptD5T2yRMFsRkyfX69YDizb5Q6O\/gqTB3h41zpxe2i3mp5puU8Bl6nbwLmnjjz\/eKVfIgrH2P9xH8h9tLmD\/q9Gdq2AcJ55mBFtfl2OZT6H2UcKw04spmluwowhCw+fFrYQpKi7G4Gzvgah\/ECusXdR0ollQ6ObelUb5GnI44etvax6KwdxR+KsVlSPlexDu\/l5VAdm3fgSxqLuqJSZ7qMCsYQyFGri1ShJWoiKxKV+UTAkto03RjWtZ\/gXADBRV8YVLGfkFqW9EipsykAHsqQd9pxWP9o6yA2j+iX1fVAl7oZ0osW0yQUnNT+2sbJH1UlTq3h8hPhbY\/NZvKZCmBajHpNL06xrthhq2dBL2AVHUQqMn8982PXenAvMHwwH0WqAuqutCC2kCr3dJwhlvNU6gKJgI0kAuerjvLG5tV2tAe1WrDXGRjJvMXY\/vkHBwRoXbDlBKaC1n70g7gNM4MrFnVHfRecs8hUUbPUbMMX4ETnbIqkpRTHnuKk\/LPWKF65Y2TjUF6gDfTCEQW88Kk+2kVU8IQc5\/B5Oce1X6DLiV9TCcCFAiYhYPPBDHeX2lSPF+E\/cRTQQmjhaAnPLDntFhL8SiG1SMHloHcUxRCVmnDVV85OzOF+gYg43NAnsp9UgPTKH+H4LruAOEl2eHrCGImU4ncJ2xRcqEVXeHRJfAy70DJWL05HwpmViXt5Mk4hOdY+WtvNyxByKiL\/y33gWNEaOsiKiF0UxFB8mWs4SZA50WsUJY5q+AA8NJ7EkS0Eb2AMZcYTmMZZKDtpkE6Cdsc1NLpUlrF\/gzXZ5dlohchyUmIOKw1+FcOdSnJPiwFP6e991YhIdzNK6i36Xww\/Vy3YT23bPAYhY5pBwc6Etn1VEaQWLQ1aazo\/wh1PlIPPaJx5nZQOljRHbyDjJ6tcrsdFECKLagUafW0wlmfNsPA1HdLSwvwbcX3h","iv":"4bc02488f2c6d3276409233d3563e152","s":"3d95f9b398b3658f"}
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