Luxury Daily
World’s leading luxury business publication
Feb. 23, 2019
  1. Symbolism takes center stage in Miu Miu's spring campaign
  2. McLaren eyes accessories opportunity with sportscar-inspired frames
  3. Day's wrap: Lancôme, Sotheby's, mobility, Chaumet and Saks Off 5th
  4. LG Signature ambassadors predict metallic, cool tones for 2019
  5. Register now: Women in Luxury conference New York, May 9
  6. Q&A: Former Burberry Beauty president Marcella Cacci on her new clean skincare brand
  7. Marriott reimagines travel loyalty in multichannel effort
  8. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  9. Ferragamo puts Paul Andrew at design helm
  10. Fendi offers branded living in Scottsdale residences
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Marketing

Luxury leverages #10YearChallenge for heritage display

January 18, 2019

Mercedes-Benz's #10YearChallenge post. Image credit: Mercedes-Benz

 

By Staff reports

A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.

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  1. Symbolism takes center stage in Miu Miu's spring campaign
  2. McLaren eyes accessories opportunity with sportscar-inspired frames
  3. Day's wrap: Lancôme, Sotheby's, mobility, Chaumet and Saks Off 5th
  4. LG Signature ambassadors predict metallic, cool tones for 2019
  5. Register now: Women in Luxury conference New York, May 9
  6. Q&A: Former Burberry Beauty president Marcella Cacci on her new clean skincare brand
  7. Marriott reimagines travel loyalty in multichannel effort
  8. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  9. Ferragamo puts Paul Andrew at design helm
  10. Fendi offers branded living in Scottsdale residences
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