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Sep. 22, 2019
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Marketing

Luxury leverages #10YearChallenge for heritage display

January 18, 2019

Mercedes-Benz's #10YearChallenge post. Image credit: Mercedes-Benz

 

By Staff reports

A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.

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  1. Rolls-Royce hosts art auction on production line
  2. WatchBox looks for growth in editorial integration
  3. Rimowa stages first historical retrospective at Sotheby’s
  4. Dior asks award-winning actress to spread joy in fragrance launch
  5. The China Report: Innovation in Luxury
  6. Fendi lets consumers take a bite out of its logo
  7. Financially-confident consumers to spend on travel, auto in 2013: report
  8. Instagram extends interactive Stories feature to sponsored posts
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
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