Marketing
January 18, 2019
Mercedes-Benz's #10YearChallenge post. Image credit: Mercedes-Benz
By Staff reports
A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.
{"ct":"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","iv":"9152160def23fd61c9ea67d684800e1b","s":"95a387fb33d98bc3"}
Share your thoughts. Click here