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Feb. 20, 2020
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Marketing

Luxury leverages #10YearChallenge for heritage display

January 18, 2019

Mercedes-Benz's #10YearChallenge post. Image credit: Mercedes-Benz

 

By Staff reports

A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. Lifestyle beating location as key motivator for wealthy home-buyers
  3. Register now: Women in Luxury conference New York April 15
  4. Consumer sentiment will define a post-coronavirus China
  5. Day's wrap: Wheels Up, Polimoda, Saks Fifth Avenue Foundation and Coldwell Banker Luxury
  6. Family-run listed firms in Italian fashion are most profitable
  7. Saks Fifth Avenue shines spotlight on Rashida Jones’ "uncommonness" in spring campaign
  8. Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure
  9. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  10. 3 ways to use predictive analytics at your company
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