Research
January 26, 2024
Two major emerging trends will impact current and future market growth within China: international shopping and the local practice of Daigou. Image credit: Bain & Company
By Zach James
Relative to previous growth spurts, sales of luxury goods among Chinese consumers are currently cooled.
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","iv":"82c7b2f8cbfa201176ae0abfbcdf2d42","s":"ae9b2f15ff74b238"}
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