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Marketing

Luxury market in Asia will remain resilient in 2021: Agility

November 13, 2020

The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy

 

By Sarah Ramirez

As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  10. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
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