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Marketing

Luxury market in Asia will remain resilient in 2021: Agility

November 13, 2020

The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy

 

By Sarah Ramirez

As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.

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  1. Audi introduces virtual workspaces to transform internal interactions
  2. Mytheresa, Net-A-Porter, Rosewood, Rimowa, inaugural fashion and marketing webinar
  3. Lexus is ‘all in’ with its newest sports sedan
  4. Porsche unveils nostalgic Boxster anniversary effort
  5. Day's wrap: Mytheresa, Net-A-Porter, Rosewood, Rimowa, inaugural fashion and marketing webinar
  6. Day's wrap: Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar
  7. Global competition grows for luxury homebuyers
  8. Cartier puts classic collections on display in fresh campaign
  9. Rimowa debuts ‘Never Still’ unisex collection
  10. La Mer taps "high-style" influencers to showcase skincare
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