Marketing
November 13, 2020
The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy
By Sarah Ramirez
As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.
{"ct":"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","iv":"29e04460dae13ee755dac3e5045b2e07","s":"ee380971f2dafe73"}
Share your thoughts. Click here