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Marketing

Luxury market in Asia will remain resilient in 2021: Agility

November 13, 2020

The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy

 

By Sarah Ramirez

As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.

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  1. How luxury brands can win Gen Z and millennial shoppers
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Porsche unveils nostalgic Boxster anniversary effort
  4. Burberry transforms customer experiences through digital innovation
  5. Porsche turns volume up on musical creative process
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. 2 tips for marketers in the new era of data privacy
  8. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  9. Travel industry looks to digitalization, sustainability to survive pandemic: Euromonitor
  10. Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business
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