Marketing
March 14, 2019
Image credit: China Luxury Advisors
By Sarah Ramirez
Regardless of sector, luxury brands need to refine their targeting practices as competition for business in China increases.
{"ct":"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","iv":"0edec52b6ec1f55a93dffda1d9a46682","s":"1a04c171933a3dfc"}
Share your thoughts. Click here