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Internet

Luxury marketers must ramp up paid search spend to maintain visibility

October 14, 2010

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By Peter Finocchiaro

Luxury brands will need to increase spend on search engine marketing to keep pace and maintain visibility in an increasingly competitive paid search market, according to SearchIgnite.

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  2. Luxury is about to have its McDonald’s moment
  3. American Express plans biggest Platinum Card refresh yet
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Accor teams up with soccer player Kylian Mbappé
  6. LVMH Prize 2024 winners announced
  7. Aman welcomes warmer weather with ecotourism boost
  8. How Gucci establishes long-term relationships with Chinese celebrities
  9. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  10. Dior selects new global ambassador
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