Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"6f9989ecd10429bc569550f0d3fc8c08","s":"65427d1878d27335"}
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