Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"7336c444439d683ee70082ddcae25c43","s":"e4ec2a006504ca97"}
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