Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"75f96e34d6e1956b9f6aefbd20d5cc63","s":"b71d70df05b488ff"}
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