Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"b29d7eb37087c1e50653ed9bdde7b869","s":"dcaab33dee200f04"}
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