Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"54957ce97a27c5d2b2dc2045e0c6fce8","s":"ef64682cdd1c8a32"}
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