Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"3578ec15e03973d80ed22e4c248ca4c6","s":"f3293ac41d988aeb"}
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