Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"8fac044f75984ba6b17fdfb14dee3a26","s":"5a34500196c0389e"}
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