Luxury Daily
The authority in luxury news.
June 17, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. L'Oréal to launch #JoinTheRefillMovement campaign
  3. Bentley Home debuts picnic collection
  4. JW Marriott opens first property in Greece
  5. Louis Vuitton forges multiyear partnership with Real Madrid
  6. Chrono24 rebrands in bid to lead global collector community
  7. Valentino Garavani unveils Vain handbag campaign
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  10. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Luxury marketers should focus beyond the affluent: Shullman

December 20, 2016

Image courtesy of Neiman Marcus Image courtesy of Neiman Marcus

 

By Brielle Jaekel

In a surprise twist for high-end marketers, it turns out that the majority of sales for luxury products come from Americans whose household incomes are less than $100,000 a year, according to Shullman research.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor teams up with soccer player Kylian Mbappé
  2. L'Oréal to launch #JoinTheRefillMovement campaign
  3. Bentley Home debuts picnic collection
  4. JW Marriott opens first property in Greece
  5. Louis Vuitton forges multiyear partnership with Real Madrid
  6. Chrono24 rebrands in bid to lead global collector community
  7. Valentino Garavani unveils Vain handbag campaign
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  10. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
VIDEOS
More Videos

MORE IN Research
55pc of consumers planning future EV purchase, BMW Group finds
‘Sustainability is no longer an option – it’s an expectation’: Bain
‘Video games are a powerful cultural force’: report
US remains world’s leading wealth market: Henley & Partners
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar



RECENT ARTICLES
Belmond unveils refurbished Splendido property
First Nordstrom Local location arrives in Brooklyn
American Express plans biggest Platinum Card refresh yet

Accor teams up with soccer player Kylian Mbappé
Luxury is about to have its McDonald’s moment
JW Marriott opens first property in Greece