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Research

Luxury marketers should focus beyond the affluent: Shullman

December 20, 2016

Image courtesy of Neiman Marcus Image courtesy of Neiman Marcus

 

By Brielle Jaekel

In a surprise twist for high-end marketers, it turns out that the majority of sales for luxury products come from Americans whose household incomes are less than $100,000 a year, according to Shullman research.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Men spend more on luxury, but shop the same amount as women: report
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