Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"27b3a8f92786505908ba994f2db4ec62","s":"68d4ff34f0e55e9b"}
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