Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"f66e6088629bcc59f1edeeb233042ad6","s":"fb8b76e98466844b"}
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