Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"9c7537644c38e2277cc58e2fc0a6062e","s":"a5c01946bd6b627a"}
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