Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"87190ab2d210e60d1d79017cb6752f6c","s":"56a91ce615a81e27"}
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