Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"9feb35ed984af2427cdd463eb7033a2f","s":"76814a6be7d9fee0"}
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