Luxury Daily
The authority in luxury news.
Feb. 27, 2026
  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Rolex Awards welcomes 50th laureate class
  4. Global demand for luxury hotels outpacing supply: JLL
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. SCAD lands $10M jewelry program endowment
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Belmond partners with fashion designer Thebe Magugu
  9. Jumeirah scripts hospitality story in ‘Our Flame’
  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury most prolific user of live branded video: L2

August 4, 2017

Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors

 

By Danny Parisi

While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Rolex Awards welcomes 50th laureate class
  4. Global demand for luxury hotels outpacing supply: JLL
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. SCAD lands $10M jewelry program endowment
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Belmond partners with fashion designer Thebe Magugu
  9. Jumeirah scripts hospitality story in ‘Our Flame’
  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Follow @LuxuryDaily for the latest in luxury news

SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton