Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
{"ct":"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","iv":"d6c860e3a4eefefa279fec2ddca20eac","s":"b2bdb68185379606"}
Share your thoughts. Click here