Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"df763326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