Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"4b7bba7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