Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"35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