Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"934f3b25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