Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":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