Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"f688dee8bf6666f2f5eba3c244745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