Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":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