Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
{"ct":"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","iv":"4f67303cffe4212b8086ba2ebd40ffed","s":"144560f4aee37f6f"}
Share your thoughts. Click here