Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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GL8aKbmxnlqHfXqATqItLAw8o\/L84RnIPBanoYZCrlOtl9XS93EMLpBe\/aGZ0TbKCucerY\/5yC5z2w+OzWW40vMH\/W8Wy1wvdEZv42i8FS0W9hHGwpMWJK2Jv6+a+FJth6\/DVygL02jNdM9omHTYPSSKBPrDGo2NfA8iNWXhtLdcqa9t6I4rawtc2XaWSgPBwMQCegTiTeT1Ljz+yMbUZ6oYM02vYfcjDYD0t4KVL9\/UVuro9AI0Q6y9cdWaqA0KJSc8+fK+BN\/yoEoZO5NvtP92y5fPNMekyObbcMbCLNWGdb+Wod8hUSeLI3ePXPkRzr9zXrWdKqxcPzHtQIhgJhyBj3PO0Epu7R+FlIGmuGam3cxTt7BWk6jHn4GgCDH8bjrZqD8Duep8mGBMgtfixGjHoif4wIYKFSAiIE4wqtmSj2ZsKj+hPyAdlXnBXuqk0Zu7EoUK+U40kC6QkkoNohTEZXjDxUZQyAf4zmfhJg6seyGTzJ3cdrfR8K3L2IfVMMh7\/gaN3lXPzkBsRfRuO9783TM1+uYW0Ci9u0gDGmHhGVbU8QG6NQr2J2JgJKfZk1QFWWAVv5lae6nLAq0YwFgt88PvWPnNy+6EoFnvKHllGZXBB9WmmsfMs4qxBPUyOi8X2ogH\/UFmlVTWMqBhySkYAlNkx+dHHYrQ5ll+if0tXXTpWrKJSkFH+ZB6Xts9EtdC\/n+xDy9\/QY8j0tFpaiEm3pQI23YGDfjo\/IZ3SgCt0RO56JgcZdNnOVI8czy4rnrnQzcrDuUf91N8fbxKijEHf7yW7CT36c1C9Sn1rmZu1yPWcvcPjqeiPspZVGDS6upAHA\/aBqOV6HfCYpfYXvrK\/bEtBjVqG7Yeg5rVmNGwI4QBo5tmOKS98Ub+mVqYW+pmWA5ETTLtiUdzoZvqsDe1EIiAFFPShfa3NNVV+JLrS0aJ\/8ysklakwXjl8\/vpXZpZL9CTjDGCKoUxoW+3jTjoAGWdp0bNTol02nCNQfqPzD8xvovaFdAcHKqlNAW\/OUJh+hy145ubUIXsM\/u6rSj\/pZ1sFVHFDIjwLhUmL1vwvPe+YPTFVN2jYERkAK\/C2xAgRJhv84vDIptJzCxseGxbKcbOCJonGq74AxvVGMjhn47qJrF6KCeGc5m07qfotJxSNyY+oGe2Xcc52ylA4xBc23A5\/xTg9\/Pwkq3UKKXZ71KKXet\/UK6zvHrZtaPDVJQHeKYNXLEVeT+lvbJkNbzPd8z4VKp5tlG0wo0olOHIRsBjD54GHDQWxyN5ClTPfshaBFA2wyBLfbKU4IIr2GaKGdq58YXVTBtYLiWhEiGbUXGmbz6AJ8V8rIjN4I4CgiiiF9yGHM1hv27hPEBmKgup56oqFT6Z2Op8A0VZSphCplt+qp36x8MqHVRqLRd+I3qaG8IIdYEzyp1btmdpyK7kaPRk9Vh0wtu1HRZgPlcyBn97jcKOWQrJyr\/j6ttA78\/8G3s1uywZDzXtRjzeStZB+tWExmnps8dHYsjpvuzhqLFblimn5U9epSDtaquBr9eZSLOkTC9mGBEyRO8yM5LhshwJnscZTFHvbrq2ADCSvoCD418YgnvEeY1pXIfprlATwCpkvGZK\/2oo4AbBgOVWBtVTq0ThBwTWTIfNYWseZ5DLgs1u50LJVtS76iAiaplyT19SDp+pncxoaX2+LtJAfaikMqNPWEEW5EqBm8DwhKPyQSvkPfqt9oLNJJ0KXEDJQAhxFqOmjDt8s95OGUJuO0gIuhdIcL2cawfyhACVuBNxb30bAB5ggQ3XyOS395j0sVugEq4V0OXxhXRZAYesPQSuwUpHa9AvbS9FPbzRQafp9uXBUumcP+kbp9hJKGyuTmrEBEMIar\/idZi\/m1a\/tdHkpkC8VN62PtB0q60Vx9baJF4Zxs5Y06awYdsOyippL5F1BzkxU97XSolvTLc7QkeFc9BrCuPDN1f8jTow+\/11ANC2i08FqWMf7boiCfZ3QG0E9w+OSAdEQn4\/4iCwLmO+qIMobhEubQKNX48brlwlunTE6kdaDXbNE3D7+0\/RFQI9Zp\/Bj6gmRFDZeau7Q935ZBUPYh8sY\/r14VeYb5DGWLdXJpeulxyPxDxf9mzOtN08JaBb4MLStgVOBSMimnc0v0OcUvxxcxDjMZm5l9FZoHLc9OetWp8DiDyO0FDPrbLfc+rPwAByNZN1H1v3RKpWfoFokPdRAIClx+JlSFcUjzDq2vY6xVo2C0DSiQwwTzXIqhw\/Hd3szanzntnkmih+XsZfBbH8RlQWIXt1LvKr\/SKXJXo57Jwc+uTNy5cl1wtlnesSCvXWUQ7GeCLOqn7i1jsUeJ05\/TQeUeOgv2ZSu6Ped0ZwlvorSoy3WD\/AtyBLxmHagdgSHV8Hy+ZLKipNjzXn93fqWJEeXemWnnw9AFQ+24d4wWew3rhRwbsXQfL8I6FFSww8TkFqNxeyZwd+Oe0IifrFx36wbu4hVYvhDjDJKVrMBUUmbKYOS+7dYN81Yebxc\/xlGE2INwjBiHvYkCGi28rc3jYiWp1HM8coD7HP4bIjaWZA+R2K2AaVuVYb7DyXms90JRETscLp0I+SxLGTRVFHUlDcKJmdFuL+S+vMgMh5vpOuQ4X11DkbBQurjrbTFLlfxKjPIgGddsTcAlA+Ri0rW+ts5NfAs16NhTD8Wt2ssc\/V+ueyjbZplda9CHjR4asG1CeK7\/jNYfa54jqnlM3jNSgil1Bn0mUVa5F3u0hkuLWEBaCG9PQdvFHZ3vtz9lDG3H2DC01XK4NYE6EBVRIVM7fGmqiM3JhttU+zvPa12nHBAYM8Yfnm2Ek\/m3+j4+7QaTMjf\/T1wCqU0rNiVYEhD3Rvw5X0UkFCv8t0n228nI4\/3iHn718wpULzvdHWUzfus8u+bFoGGgAorh9+Nly9Wh1nJiEssF+FR83\/6uEjPvTyGiBAAOBczRAN42sNfmPn4uTETyMKHUc0TyZu0\/\/jcNtd60F8xxDXNe9S0YdQ2PezBn8SgUt7XZbfuDFdB1OXexhJ3g9Xuf+nIgr5bSj+jwAc1ph6VdMzAzZS3JF2YG5YYeZv6qTbZ8omp99HFP0Yj5\/DNkD+mtjqdOW3hk7N75FcCTK80KTtvr8eQapPvMBqLfEdCb6oU5Wq0JeDflIhJYLs0rfLrxn\/hhT2kHlB8ehwoMmurwjLQdiVQfnGIjWOFMnQ16XsoGWxFF2hcWIGAmzNWk8eEMtucLMLDlv\/86YtfaWSjxRRQk9MZbIfaYc4vRTTQj2gqIOGPwRdx4dcuhaX1OM0OYtZbm2nedhwwCIv5KMe30Z7buI5iR8hZOdd3OmrBPsWmOWR9DHiV9Riz\/so7vtr2lIIM\/Anl18wr84RXVkiy3LPMvtANM8phQedyEqi7RBg7cOOYWEdtlOIP4H6xfggycqyQ1TbZa2wEN8vO2IqOZKsm1uxS9woc2dXVJUvpzuguEN4AE2Web2+WlkmfKu9UpUqiSk\/EftJouqfW4fZeQUyMGzF7bcX6IkHxDqqHGfl\/JHslT5FeTlGL7gmpD1lUfe+IGLVL7TRveXl6tvjsh9GSqbkuWyReaEunbt80A7EC8H38IHpStOwM12OYppzdY9DZ6ldhKlHV0mOZZERiqR0QlhZlUS9eskdFw7TT0+9oF1aflm4BQ2qYJEXg3RxM7YX1xjj87+ZKA5ykOcSXMu6ikwJ7ToHokydUh6K+8R6nbQcDBSqaZWka6QaWBf5PRCOMT+KB9ktTZVYyG+YVhaOFPzCmKVLLMHhBcfmWX7jdDEpKDkwWgCnWRg8i1TQGMAOwwD3PNhi1gJt\/GNkpt\/dcDYlgxOOEFZi3bTIY90djHnuBk0KYd5JRPIIxuUW13\/z2Nwabrmoz7nnq+9C0zL8a7tS+pX\/yldguAl\/RbRmA2q4Kj7gk6nXKgfN98khIrJMbfEJVayBLHQTtv5z4BhEh\/qcJ6\/7\/P9BrYuAtk3IXy3gFIDocBkv6ZGx5yT6hiu6DHfp7xp+F7F5MLdp0IScpaIyeEn81CPBda97zkrugEfJGD7wwM20WjY0UMGIAsv68Z89ItcP08AdbUvISZEWU669OywLFHMt4b97og2Bn4l2AXrMAEphBQ3tu1+KHmz6JfyQfF9QemcBBgLRmZ12+kauk7h3Af0968VEdWAKpGYbAeXP0HuXn\/x7CLhlA1cxZ53Dsa2lWB6+jYtuGT9IdDKqJN3\/tj5RzQlYg+ckeXKIPeL8zaSvhjfT9rE9YY7e9kr7DVsF0GIcHS8t4Ge\/ysz\/fFUuiVPFBJMdYU64\/Vqjwztpft1uKIyc4J0OuwJR1TWbtY2amzgF6Q5S1NL+4ZOMOm08Gn8XZBgHvBDhD4D8H6jv\/VbLWck+TnuCSc\/F24Il4us4Yjp46+0m50BJrw0kFuPjGQqKTV96Al6U+\/nlZnIJWAb1XJ3t65CgVk6jxKphLorN2o6kCJb0GPj1ZYqTacxnWQItUeDza7UY2kd28GqJY30nfd2+42Aayj+0WKOQWuG7Y7nSI6pwEABoR3YWJlj7WFgmjRJwGl5jXeLxXprwaThtP73DA2qmcmOb6Cf2sU9GBW5wdxo\/cg622UfTZ1bziedhqP0fCO8dGHBXBGJuHwTjjfN5UV1gCHHp4O4zMOv6f\/9mAG24U9oqxEfFwtF4OgM91XxdVI0oDkFg+kgwM2NgC3QyIeRsLq40eF83BLzLsfU2WiOVzIUbgCkrwKDln1kYy7Id5oXLMJ+e6AaZb7Grz6RiEbChroHSz06PfAJSBQUgN2dJumHlxd1AQKSP7GdjnrStAvvLhH7V6CVv7Eq2EZXmfjv7T13Il5UrbWeAjeHmZnB3dqTqCk\/In8KL515X0UXr6gOUAT+SvM9dJHIBav\/dnpCU5xVQ==","iv":"b237fbf1e5b1d6b1bdb52b1f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