Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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ObbpMxcD6dzVWCxmCBBs0vnOqIaOPrez+Tei\/aAu\/GM7oopsArIWc6itBdbBXQHWIWD5IXjAYimOp89982QZNWp9K4sRWgbKnVxRPZIgcHC9zuFpMUx2KD2\/zhwgcwIzcsnIvFe0ZiHo+9D\/V1XWjlQGXOE\/uM448SF6F7n7r66EXL5aMQ5BtLWxxWIk5QXDKhjFgxwFqa7lCKDVkFIsIz7tAlpflTU49vEfow0xgYhp5jZuMkzwwLh7vBuCdvBx6dULUqCiNoX01RFBJ4dxyZy2i5i65pac8x5\/j2DzKZ+T5ZoAdXjew6uMTUyK6XbLj+pdxQMU8byl5+mZi58brrnf343cTWCVEYIuDY8q5LrMy24W\/ZI3MyJTJV2A24Z26I2Vlib2KmyTBIkhK+MLTUkj6G5LdELuv2JANs28+qENPiT8NacfvGaGPZoKiuz3nsGvGHmgzjTbEhVhnBRI8Zaf89n4Smb5l\/vCBeXRtdhQruen6xFagUVf5QxaJDkcIDx65lr6DXGRJjnXiY+N79rk\/YXF5wcuxPQxuqrx4H2zweH7rTDf6QAWlDDPwvLney7uP+rAUM8OXQDpVak5rYNAErOsRv+nbc8eljjs2zsta534DXBMU9A8UsG6RaZCbNVPTp3csmyBg3zkX4Mu1fRgr3AvPjrC08lm\/RdcZz1+eVf6VZ1K9h1TTxck1vobpBrSUUa8bVvBZBil1rhbiSba\/jsEKdOwANOHCPb6dXfeuutqQRs657hE\/jSghPzYwGZVy\/WF18ZvNCtbcTLs0\/r7MJLsbjXr6aqBiIpaWVSLU3UDMYE1\/i2gNP5Mb4cpZaGQ9DGGOZ88OSypEFraUcfqR8apScr+PtIao8nUEvJMdON1l0KXOYhgedgqRYut8xeInVi0w0T4E5HWxajRlLAJLS5bAq4EaIEJVm9TsDKVF7nGB9Umk1U\/ASJHxF37i9I1jvNS2GHjn3+Qf+nYxZhairhoU1s2b+ohCCAYD+H2GiUpx1ad\/Vw7OlrfQXXHOis1EslFd5kIolRPQ4RV3QlJP7zkSIU4Pbc0VPgcwnptYiH4mOFOt8DAjhmdBhIZnqnZA6WBzAYDMGv8E+JXWBhXcTXO3FKaLZipWqZThMCkuN0YwW2P4XhPavrA2bAO+DOw8x3pTjVsmi0fsyECH7AXTFYw9Q+TohG0sxMQz5mY57WzDkFFkIaBOwYEx3q4b49BFFI\/0Hq+DXWO+O8Qvypn1OJhqomYzore8UozypdM52mS0hygfzI4+Pa\/bNaUtyHAnQHFC1JwbGUtTkUhStifLqZ0A97u4C3H\/HXH5M\/a5WSLZX+6MyuSlWL7jdwE7BeY7MmeWGmtgLbQeYWkYepKw\/aPxVlFq0dPbLwZQ8TW1DBqpCrRo\/b5femky39CMUrN4YCzxdk0fNdiacTffj+pbqk9k+1m2aGhnwG6TuNui8QamYeGZgCMGQ2NEiPDwc0MLcNbofRs94CLspL0UlA1ZSkmyZph5QvnlPy4WY5ROAsWI0AinQAId\/brM5Omj+MrqnsSW\/ZgCRLkiaTsAgY1d6cVDWt658EsgapEAMHiyLaBQJiAJwEUm0NBYHXwpVO85gvryljz072E9c+u4PnMji\/ggaS8KtmYQQ0tPvsLB4xH6Ypxf4e1HBhnx5Mg0aSJ9x7+o8pn6H4DqViW35bvhg7UV2n0gg4fw+14aluFiBe0\/ooZ9TNlvUlVbamzTeJKfA6phEd\/oslfgQlEKpgPska7pwEVWDL8TZqlqAgii1vZWBM8w7LLxbw2J7TGwsy3KdQZBQNPBPZ0OM5fekMjLRsnyu+iixRRPX9zc0PVR+dlq3hxaJ0kNqbLfXaHl4VFmibbYBiJmj2pnXSrtsFkbnaHLHW9PfrsszyikSfhaFuQo9IMsVffRkk8KjNgQo3U5uAQNJqyG93zmfLym4aS0fsjxB+AjHmGOKPN6mjKe3lJayvYbo6M\/ZFIE++99aYldxemfQqE30B2HcKaLTjrVvpNZJliFumS+MIB7RNwrY6aXRqjsIIc8NTypcqvpTkP4MmXO9+PvsTwGsKXyt+aYMCOz6d7FYgsKhDtjoxA8G+rNt1rIrDsryUqcqdU3QQZFl2hFRedGIC+o6ZqQGwk0zL\/jkCc4QmP3AvCNjqAjmN\/9vog51EHR+VbkXlzjdiYTNntmg\/PzZAtlJRuzq6c+7UvWzSntoBJC5wD83N8KmZLwBWlABv6G08jnyCynFboSDYnED8WbD5dkM5+SG05upfgbuWt8X9j3XOIONKMxhh+KA\/dN\/N4yAMOL7Rbizr\/HJHy6B3ZyuFN7qzJlmYv2ywf+Bq1BKlO7CaaTndKpwjpsM3T11aYigG7GJWufnNagDOFfE1eAHezbwygnrk9ZUfBpEyoevOZPvO3JYI7DKs\/smVgcBJ2J73LmYtReT97PDbrejAjNqpbyINZBLL8TlFqpNai5cI+Q3Mt6mCsciFcq4NajK3GmE\/lC2r1D2BNB37FyATAQfh4G2rs9MoZ7s+QSDN6LA9iH\/gVcaYp5EXU\/qjtLJwaDJ\/kHczOJ4fmjc6FKY8C5L2tYslZ1GAAKr7TKIC6+oRsXS\/lOba7ung7yAR+8poVH8h1cHjWhAaWIVwbzomkJVo9ac5eI\/S9ALaSteJL7NlUBrIplwNkCDgw3s1kmi5qmHQCUG8HWj1+AD8hsYH5krg7jl\/snHg2wOa+T\/VnxCyLaK2+1XRnMZRhVyTyL9+Vt8ID4VElhV2M7f1gsO7rYobn7PXizdYTHptnqCrynhpPh6vq+94Xz4KGUMjM3bHb52du3OTsptjijyN6Zk+khxRlgDJaLHfCP2Fm6aJIJSCsGW5QwMTh6t62y1sFJjSedOaq7lxjyIwRtUV4IsOQwSMOYZhOlcRmTnmuA1ys+ZgMyZehlTbr2C+AmXxFO7GkUc0R1jDgRQNwdrIM3m8ZLv5X35wQrolYUowohmtIrEPxK2h0GOT7nt0p3XlxbZQ6ES9csyJpNfJl3mgb27KAQS5mz7nhN3bUFnMbg8363ruTWiOVy5CbcrEsW1GeNDHDDuVsSewKSyYdGeARtGCoSjOa8UX69aXCzLn9PUfEaBOVKb9itKPUcck\/QXL8mODeILwQ78hPhOkmkMGHTGki4bl5HT2n2ZZCtNNDbNx1j4fZc7aeCKnj\/Q73W28FXXLCe+kFbYr3NLhUPKdkqRV+QQstUnfNE2X9y9HTxht8Lm+s2+MrBOEn7rP0AEQs9QisQD7RQY+ZJfZnLaArF2AGGJR\/0xw8p01P94QV09AbRM4C+v8gvq+lGphilsEca4wO4VIYKqsw0H9cD6vxsITpe9VH0QM30r4GbZfTJkfq\/uqroYz7\/lHGbEf1av7AVgWCOoN+16y3B2q2MQpvH2vMa9ac7xIiMAeFT+7c9AfnhUrQYgiKszKieLAe\/0ltjD2bmsIUAFm9JAhjdApcVm0MWS56ZQXrXwvXG8tLcdczePphK314vCHnwQwCyOkaulWOpAFCrVQ2tRU4CyD1r1KOjcYqpstUh3A\/783zY9Rkqv9IE8n89ggo1Btt07E8rS1XPKqDFyV+6TJaeke6diVXEev7jMJjH5OeJhIuMh6OF7dw2LFcPNort6HCZCCmE+md93mc9+oa04mKCx7GWGEY5YjVrvF3uK98PtnEHl7JZ0zoOY2bRvR2VFJ1f7ICcCP4VGp\/O001rTovweIwRaZlHnOF3K0zJ7Oj7n7qMr3DF8ihCmm3rjMfyPysELGhyhUlXPL4mRm4kz58QkGNBY3Yq7652hDLxMQ+SecZLB09n2lkozX17JhLAjPm3IDZVQzByolqiqt6ip\/Vu+WvpUaN3a3vH+DIQs0uW8G3Scsy4qdT4xxGBbSFCn40Y8JigZL7TyPDng4rYStilsiEIwbX6LiEYv2NrmybzXPxJ3CmeamoJ8uI+bLOxC93nHll6IKWJ1wKooJPvuhXiC0PzfOFtZkezX7Uzq6TvsmmRxOAXBF9zlg6vYa+ztuRO+C+wwP5EtMg+6eNAYUTAf+sRp6wlddwbvzysb7XY608um5Pyk5r0Qy875meTTw\/XScH9a0LTovMYbds\/S8BViTffnF7qoNK3+pvMiOweul3plhAtClk9khJq4Y7KyFMHD3feCW4FyNYfmfr\/k5hSAkpJra4pOWnG3qDlzcxDtN14+md9mq55Chk4i7MqhKfW862ZzQ0c098qyE2UU2uPitHHEOzfSpD8ZpZKtpixC2HbeeoJNXfJ12X+bC+7fzytmQwpTqUT\/TCGVv9kTlgi6RRxis5JVINiAc5ijfKz3cyhmohmooxQCSAFacu8k4T2nFrEvGWdyvBJJSFWhFOUQ8JA2fr8ZIFa1q7gAg7R\/FFYwzpGIiXZyRNB6pP7QnjFAdh1XYbb1ZYcvw2qnuSXwmfEI28mjrYBurTsEfeUTaRnizuBd2kRiat4ipZQokVehI1WWQj9Wd1Ip\/GRGUPlC6JNhRZdJNmFCUVbAUtB4hiaCY5nnPmGG+z3hGGcD6oap9xnB5FdMPMSQ0a8HKmp3lFyZbazceJUZBUu5CFQdEbkzZ4TTZ6tNEzg2A7D7eFgHylF7gG364R11UaAnBbsgBqQjWs1PN1HYF2EP2TrWpbaSzXGLuCXdUQZpZTn2DwkpnyasLG6zWgviS3w\/A6ZacdZH\/X+Nv1MhK9qvEH1O9iPr6C0RddEsk0d7crNzc9w\/QYbbgWfH1NrMNhmGpyioPRNbrqVRPNfVkccFh5\/k0O3jakaz4sSMUB3Vm4bXIyM+9V4St51DA8HpvJOFyLdQxDG0nIB5vJ+op8R7dT+cOwwkOku+V26Is6cSeTCzluHYyWHJXJUaSmpA+tl+efyOsv3Wqi2svsZ9xdrAjjta3NGEqDQ==","iv":"0f257a4ecae1f15c8753d72995545d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