Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"ae2589c587fcf53b33fe97b5850c62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