Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"5d18bec673f518a792bd2ee7c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