Luxury Daily
World’s leading luxury business publication
May 26, 2019
  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Giorgio Armani asks brand loyalists to share legacy
  3. Segmenting millennials allows for more appropriate marketing strategies
  4. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  5. Luxury online retail market to reach $41.8B by 2019: report
  6. Chinese consumers will double overseas spending by 2020: China Luxury Advisors
  7. Growth of mobile commerce creates online and in-store opportunities: BRP
  8. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  9. Neiman Marcus introduces interactive retail tables to spur conversions
  10. Moët & Chandon focuses on novelty with a Champagne vending machine
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury needs to adapt to changing values, demographics

February 20, 2018

Luxury is increasingly speaking to a multicultural audience. Image credit: Marc Jacobs

 

By Sarah Jones

Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Giorgio Armani asks brand loyalists to share legacy
  3. Segmenting millennials allows for more appropriate marketing strategies
  4. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  5. Luxury online retail market to reach $41.8B by 2019: report
  6. Chinese consumers will double overseas spending by 2020: China Luxury Advisors
  7. Growth of mobile commerce creates online and in-store opportunities: BRP
  8. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  9. Neiman Marcus introduces interactive retail tables to spur conversions
  10. Moët & Chandon focuses on novelty with a Champagne vending machine
VIDEOS
More Videos

MORE IN Marketing
Gamification opening to engage next generations of luxury buyers
Marketers need to learn to “stop the thumb”
Mercedes-Benz Canada tests consumers’ reactions in online game
Photos from Women in Luxury 2019
Luxury brands can leverage inclusivity for differentiation: Coresight
Google Chrome cutting down on cookies: 4 alternatives



RECENT ARTICLES
Day’s wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
Audi aims to lead sustainable premium mobility through transformation
Safilo focuses on wholesale business with Solstice sale

Giambattista Valli brings couture perspective to more consumers with H&M
Theresa May resigns as prime minister amid Brexit struggles
Estée Lauder hopes to combat deforestation in Indonesia