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Marketing

Luxury needs to adapt to changing values, demographics

February 20, 2018

Luxury is increasingly speaking to a multicultural audience. Image credit: Marc Jacobs

 

By Sarah Jones

Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  6. Land Rover focuses on modern luxury, sustainability
  7. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  8. Emailing the super rich? Here are 10 lessons I learned
  9. Saks updates free gift with purchase concept to boxed beauty sample model
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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