Luxury Daily
World’s leading luxury business publication
June 22, 2018
  1. Under siege, 5 PR mistakes that Airbnb continues to make
  2. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  3. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  4. Le Méridien brings European-style summer living around the world
  5. Newsweek to launch luxury, millennial-focused vertical Ndelible
  6. Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips - Live news
  7. Bulgari revitalizes area of Shanghai with new hotel
  8. The China Report: Innovation in Luxury
  9. U.S. Supreme Court rules states can collect sales tax from online retailers
  10. Customer experience needs renovation, not decoration
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury needs to adapt to changing values, demographics

February 20, 2018

Luxury is increasingly speaking to a multicultural audience. Image credit: Marc Jacobs

 

By Sarah Jones

Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Under siege, 5 PR mistakes that Airbnb continues to make
  2. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  3. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  4. Le Méridien brings European-style summer living around the world
  5. Newsweek to launch luxury, millennial-focused vertical Ndelible
  6. Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips - Live news
  7. Bulgari revitalizes area of Shanghai with new hotel
  8. The China Report: Innovation in Luxury
  9. U.S. Supreme Court rules states can collect sales tax from online retailers
  10. Customer experience needs renovation, not decoration
VIDEOS
More Videos

MORE IN Marketing
LVMH invites consumers behind-the-scenes via expanded open house
Building and cultivating consumer habits is key to brand longevity
Verizon, AT&T attempt to head off private data scandal on lines of Facebook
Human-centric approach can help earn data opt-ins
Future of marketing is voice: NYU’s Scott Galloway
Luxury embraces football fever with World Cup efforts



RECENT ARTICLES
Day’s wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
Chanel lets financial figures out of the bag
Thomas Goode plans to expand business under new owner

Christopher Kane in talks with Kering to buy back brand
Swiss watch exports up 5.3pc in May
LVMH invites consumers behind-the-scenes via expanded open house