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Sep. 24, 2018
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Marketing

Luxury needs to adapt to changing values, demographics

February 20, 2018

Luxury is increasingly speaking to a multicultural audience. Image credit: Marc Jacobs

 

By Sarah Jones

Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.

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  1. Bleu de Chanel dives deep with new campaign
  2. Financial advisors will remain an important factor for ultra-wealthy
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Crystal Cruises entices bookings through brand-exclusive experiences
  5. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  6. Volume and wealth make Chinese millennials a lucrative target market: GfK
  7. Segmenting millennials allows for more appropriate marketing strategies
  8. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  9. Smooth checkout process could mean grab & go will be the new norm
  10. Roger Vivier reveals "weapons of mass seduction" with superhero catalog
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