Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
{"ct":"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","iv":"2003d95e8ebcf4a5dec1cd89b5d6b5b7","s":"bb66d76a4a20f871"}
Share your thoughts. Click here