Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
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","iv":"e933af864f5ff0aa2f490e49e6c4761b","s":"43da90d268a39301"}
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