Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
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","iv":"596ee13122b9674cc8d039d1af83aa57","s":"070ad87fcf01f4b1"}
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