Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
{"ct":"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","iv":"652b6c3de7a43c98470214baeea3e0c1","s":"cb9795fe7ed2b249"}
Share your thoughts. Click here