Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
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","iv":"d5a539186390a8d3f1f2ad63e216560b","s":"4959d257f685e474"}
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