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April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. 2019 luxury spend expected to grow highest in UK
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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Classic Guides

Luxury Outlook 2020 – Luxury Memo special report

December 23, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

To read the entire article, please subscribe or
 
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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. 2019 luxury spend expected to grow highest in UK
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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