Luxury Daily
World’s leading luxury business publication
  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  5. Ferrari reexamines sports car sophistication in ambassador-led effort
  6. New DTC marketplace specializes in sustainable home furnishings
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Classic Guides

Luxury Outlook 2020 – Luxury Memo special report

December 23, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  5. Ferrari reexamines sports car sophistication in ambassador-led effort
  6. New DTC marketplace specializes in sustainable home furnishings
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
VIDEOS
More Videos

MORE IN Classic Guides
Introducing Luxury Women to Watch 2021
Luxury Outlook 2020 – Luxury Memo special report
Introducing Luxury Women to Watch 2020
Luxury Women to Watch 2019
The China Report: Innovation in Luxury
The China Report: Innovation in Luxury



RECENT ARTICLES
Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
RubiX to auction stunt car from “Fast & Furious 7”
L’Oréal, DFS expand beauty innovation in China

Bentley unveils new men’s fragrance
Condé Nast Traveler debuts 25th annual Hot List
Veuve Clicquot honors women in business