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April 12, 2026
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 12, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Staff reports

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Bentley reveals festive commission in witty Christmas campaign
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  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
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  5. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  6. What to look for when buying your first luxury watch
  7. Subscribe now: $12 for 12 weeks
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